Not surprised at all. Telus, Bell and Rogers can also do whatever they want.
I will continue to read labels on products. No store signage, no app is to be trusted. Anything that doesn’t clearly state where it is made or comes from I won’t buy.
I’ll also ramp up my efforts to cut out retailers as much as possibly. Several companies ship (Simps, Attitude, Uncle Bob’s, etc). For produce and meats I buy from farm stands, farmers markets and farmers directly. Stuff is fresher and the farmer gets more money anyways. Like this weekend I only bought lemons and bananas in the supermarket, all the other veg and fruit came from farm stands. One farm stand is open from April to December so that’s covering quite a bit of the year. Our meat we buy almost exclusively from two ranches in the area. Only ham and salami from the store. I wish there was more dairy sold locally by farms I would buy that too.