No, he did not.
https://en.wikipedia.org/wiki/Commodity_fetishism
In the first chapter of Capital: A Critique of Political Economy (1867), commodity fetishism is used to explain how the social organization of labour manifests in the buying and selling of commodities (goods and services). In the marketplace, social relations among peopleβwho makes what, who works for whom, the production-time for a commodity, etc.βare represented as social relations among objects.[3]
In the process of commercial exchange, commodities appear in a depersonalized form, obscuring the social relations inherent to their production.[4] Marx explained the sociology of commodity fetishism:
As against this, the commodity-form, and the value-relation of the products of labour, within which it appears, have absolutely no connection with the physical nature of the commodity and the material relations arising out of this. It is nothing but the definite social relation, between men, themselves, which assumes here, for them, the fantastic form of a relation between things. In order, therefore, to find an analogy, we must take flight into the misty realm of religion. There the products of the human brain appear as autonomous figures endowed with a life of their own, which enter into relations, both with each other and with the human race. So it is in the world of commodities with the products of men's hands. I call this the fetishism which attaches itself to the products of labour as soon as they are produced as commodities, and is, therefore, inseparable from the production of commodities.[5]
According to Marx, the operation of commodity fetishism requires the owners of capital to actively ignore or maintain an indifference to the relational whole that produces a commodity.[6]
tl:dr, Marx described that capitalism produces a semi-religious veneration for and obsession with products themselves, as a byproduct of alienating the worker from the work, from themselves, from their humanity, and from others.
An extremely rough, modern, internet slang way to say it might be 'you being a shopping addict is basically you just being kinky for capitalism, which is something captialism itself produces in people'.
Ya'll need to read some theory and up your meme game.
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