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It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

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The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)

top 32 comments

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[–] 18 points 5 months ago (5 children)

Big W good, Woolworths bad. Alright.

This list just proves to me that I have no idea what's going on in other people's heads.

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  • [–] 11 points 5 months ago (3 children)

    Yeah, and bunnings is part of the Coles group. They've bulldozed small hardware stores to form a monopoly.

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  • [–] 11 points 5 months ago (12 children)

    Why in that absolute hell do people trust commonwealth bank!!

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  • [–] 3 points 5 months ago (4 children)

    I need to find a way to rescue my Dolomites account.

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  • [–] 1 point 5 months ago (2 children)

    Yeah that's how they hook everyone. It was fine when it was a publicly owned bank.

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  • [–] 1 point 5 months ago (2 children)
  • [–] 1 point 5 months ago (1 child)

    lot of stupid and hateful people out there, look at the rise of One Nation, Labor still in Government, The Libs etc

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  • [–] 1 point 5 months ago

    Omg I could do some lengthy rants on the current rates of media illiteracy and the rise of one nation (supported by Rupert Murdoch and the want to turn Australia into the US) Gina who visits Trump regularly, backing Pauline financially.

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  • [–] 10 points 5 months ago (4 children)

    How is Australia Post below the other 9 on the list?

    People are deep in Bunnings advertising, damn.

    Optus being the worst definitely checks out though

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  • [–] 8 points 5 months ago (2 children)

    Bunnings certainly is a monopoly that destroyed pretty much every local hardware business.

    The whole cheaper prices thing is of course bullshit when they carry so many exclusive product lines.

    But the flip side. They have been really good at honouring product warranties in my experience.

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  • [–] 7 points 5 months ago* (1 child)

    Transcend from hating the individuals or companies to hating the lifestyle culture that helped create them. Go after the cause. Otherwise they will keep coming back.

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  • [–] 5 points 5 months ago

    Bunnings uses facial recognition or something for tracking shoppers doesn't it?

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  • [–] 5 points 5 months ago*

    I read that as:

    1. Telstra
    2. Quantas
    3. Telstra

    At first, it works either way

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  • [–] 4 points 5 months ago (1 child)

    an all those are the reason people are shopping directly online from China.

    it's the same rubbish but without the high price

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  • [–] 1 point 5 months ago

    Murdoch media.. Fairfax....

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  • [–] 1 point 5 months ago (1 child)

    Partner has had the living fuck abused out of them by both HammerBarn and Post. Awful organisations, but hard to avoid. Extra fun we now turn up on the camera system as to be followed around by bumbling fools who couldn't hide in a blackoutroom.

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