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it now costs $495 to have a frunk insert installed on the 2026 Mustang Mach-E across its four trims. According to FA, the change was made because Ford’s designers learned owners weren’t taking advantage of the frunk space.
I bet it’ll be a dealer freebie.
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Next they'll charge for doors that open. And, they'll bundle things like passenger side windshield wipers with seat heaters, bluetooth, and high beams. I suppose that's already happening, I dunno, my car is a 2006.
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In both cases, reducing the standard features isn’t yielding savings and there’s no value gained. Bummer.
Shocked, i tell you.
How did they know the frunk wasn't being used, exactly?
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So if you choose a frunkless model what is in that space instead? Or do you just get an akwardly short car?
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And they wonder why Canadians are signing up to wait lists for BYDs.
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Crazy to think a frunk is half the price of my car.
Is it asshole behaviour? Yes Is it a significant enough cost to actually effect anyone's decision? Probably no
There is an admittedly weak justification. The new cooling system takes a lot more space, which dramatically reduces the frunk space. Not sure how much smaller, but I'd guess 30-40%. Not a good reason by itself; they have to put a piece of plastic in there anyway.
This isn't a subscription. It's enshitification perhaps, but not a recurring cost.
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