Reason: the driver wants to be heard while driving around, or "for the emotional connection" as they put it nicely in the article. Seems like prosthetic lion's roar to me.
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Completely ignoring the :: checks my notes:: 100% torque at fucking zero rpm.
Lambos have always been a poser car. Even Porsche requires some kinda demonstration of expertise for access to their higher end models.
Pretty sure Lamborghini took one look at BYD's three thousand horsepower supercar eating up the test track at 300 miles an hour and just quietly decided to pivot reinforce "the feel".
Edit: "reinforce" is probably a better word than "pivot" , so I'll use that, just so all those lambo apologists out there don't have to post "iTS aLwAyS bEeN aBoUT tHe fEeL."
Pretty sure you know nothing about the brand nor its drivers.

Lamborghini? The tractor company? Of course it was always about the feel.
It's just being heavily reinforced now that even the Volvo in my garage can quietly beat them to the next set of lights.
An electric/hybrid powertrain would have made them relevant again, and they could likely get by on style even if performance is a bit lacking.Sad that they're not choosing to do that.
Lambo has always been about the feel. You wanna flex? Show me an '80's Corolla! (This hate isn't directed at you as much as the car community as a whole)
At least there's a solid experience with an old gallardo/murcie/diablo. Until someone comes up with something miles ahead of ioniq 5 N levels of simulation every ev will feel the same.
Also hard disagree on the Porsche part, they make a shitload of trim levels then try to make every single one feel exclusive as shit. And there are tons of people who buy GT3/RS for appearance reasons and then complain they're not comfortable, like buddy you're doing it backwards.
With Lambos you get the same baseline, and then they add a bit more power or 4 wheel drive on top for higher end models. Aventador J is powered by the same thing as a launch day Aventador for example.
requires some kinda demonstration of expertise for access to their higher end models.
You say it like gate keeping is a good thing?
Manufacturers should sell products, not make their customers play games like begging for a little more gruel.
Counter point. Powerful race cars should be gate kept because dumb people with loads of money have killed people.
Lamborghini simply don't have the funds.
They had to scale back and eventually cancel their LMDh program last year.
Lamborghini is owned by the VW AUDI group. The self centered douches who buy these cars have no interest in EVs.
Sports cars with ICE are actually green. I worked in this industry, average mileage is under 1000 miles a year. You will see 30 year old cars with barely 20,000 miles.
It's bizarre, but people pay half a million dollars for cars they either can't drive because they are so uncomfortable, or won't drive because they fear devaluation.
I drive cars like these. I just code.
Lambos, Porsches, Ferrari's all have most of their line up attractively priced for upper middle class people. Especially when you consider cost per mile vs the price tag.
My 911 GTS, with a price tag of 160k will have cost me maybe 7 or 8k to own for 3 year, mostly in insurance, assuming no huge price changes.
If you buy the right cars and can afford the payment, these cars are not incredibly expensive to own. You're thinking of hypercars.
Idiots pay $160,000 for a car and call them not expensive. Don't forget das devaluation.
Go look at the depreciation on many of these low volume cars.
https://robbreport.com/lifestyle/news/porsche-911s-lowest-depreciation-five-years-1236415831/
That's a normal 911 off the lot. The special ones often go up in value.
My 911 GTS, with a price tag of 160k will have cost me maybe 7 or 8k to own for 3 year, mostly in insurance, assuming no huge price changes.
You're missing a few costs, or it never leaves it's parking space. Or you live so close to where you work you don't even need a car.
You just admitted the fucking thing cost $160K. There is zero chance you'd ever convince me that's not expensive. $30K is what most people would call expensive. Jesus Christ how's it possible to be so out of touch?
Are you upper middle class? Then maybe that's why you lack the ability to see how it's affordable for the top 5% 🤷♂️
You skipped immediately into an emotional argument and skipped by the actual cost to own 🤷♂️.
This car here, ignoring resale value, costs less than my daycare, which I no longer have to pay 🤷♂️.
It doesn't matter if it literally makes you money to own, when it costs that much and you cannot see it, it's probably because you and your friends are rich and shallow. Now, how's that for actually getting emotional?
I'm shallow for pointing out the ownership costs and liking cars? Yes, the cars with their resale values can sometimes even be free. That's exactly my point. That's how upper middle class people buy these. You have this weird fixation on attacking me for making a top 5% salary and explaining who actually owns these.
I write open source code for a living. I can afford an expensive MSRP car because of these economics. What exactly has triggered you into hating me me so much?
I don't think anyone else remotely gives a shit how you explain the cost breakdown. The comments you made here come off extremely out of touch. That's why you're getting loads of downvotes on every single one.
Kill the messenger I guess 🤷♂️
The innocent messenger just telling people how insanely expensive toys are not only affordable, but a good investment.
Math Haaaaaard
Apparently you think so. You seem unable to do the "math" of seeing how worthless it was to tell everyone you have far more money than sense.
No, I'm certain you just don't understand the difference between a median 50% and 95% nor how easy it is for family's in the 350k realm to pay for 15k of depreciation and taxes spread over 3 years 🤷♂️
What's so complicated understanding that desirable sports cars having good depreciation? I literally just looked at values. If I sold today, I would have had an effective payment of $525 a month. The car would have literally been cheaper then our outback albeit a much higher monthly 🤷♂️.
I love the typical carguy's thinking.
Doesn't matter that it's faster.
Doesn't matter how it looks.
Doesn't matter if it's better for the environment.
If it don't do the wroom wroom - car bad. Thanks, EU.
Okay hear me out, this ones gonna be a doozy: trains. I know radical right. If there was no need to drive cars wouldnt pollute. I could still go fuck off to tracks and few rural roads to drive on the weekend, there would be no pollution and the travel times would be better and easier. Thats the thing, i love driving but commuting is horribly boring. Theres probably like a few percent of people who will actually go out to the track and race and ive said this is another comment like a year ago but those people can use biofuels or carbon capture fuel. Yes its tripple the price but youre not using it to get to work but just for weekend fun. I think this is the best ballance. Also you would still have electric cars because theyre fun(tho even i have to admit i would almost always pick a hybrid or gas over one) and for the people in rural norway and sweden to get to their houses for example.
Can't wait for 2035 when they are forced to make EVs
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