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[+] 132 points 11 months ago* (21 children)
  • [–] 7 points 11 months ago* (2 children)

    Bad press for AI is good even if McDonald's gets some sort boost from the controversy (I don't think they will).

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  • [+] 6 points 11 months ago (1 child)
  • [–] 1 point 11 months ago* (last edited 11 months ago)

    I pretty sure McDonald's made the commercial purely for the "we used AI" stock market bump. It will have no effect on their sales and they know it and here's why:

    There's hardly any actual food in the commercial. (Probably because the AI refused to make anything that wasn't disgusting and nauseating. It's called "AI slop" for a good reason.). The tried and true method of fast food ads is close ups of slow motion food porn.

    Plus no one can afford to eat fast food anymore. The one nearest to me has like two people working in it and is a ghost town. 5 years ago it was fully staffed, 24/7 operating hours and you had to wait in line no matter what time it was. It was always crowded.

    I think this represents a shift away from advertising to customers towards advertising to the stock market. Theoretically they could stop selling food and just use their IP as a speculation asset. The stock market is broken and you even don't need to make a profit to keep your share price high. A literal infinite money glitch. Who knows what will happen when that comes crashing down but they don't seem too worried about it. I'm worried though.

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  • [–] 12 points 11 months ago (9 children)

    This does not make me want mcd's.

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  • [–] 19 points 11 months ago (8 children)

    yeah this doesn't effect me at all. there are enough other reasons not to buy it

    • it's shit now

    • it's expensive now

    • service sucks now

    • it's american

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  • [–] 2 points 11 months ago (6 children)

    It's shit NOW? it's always been shit.

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  • [–] 2 points 11 months ago (5 children)

    nah like eight years ago a jr chicken was tasty and a decent price. good value.

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  • [–] 2 points 11 months ago (4 children)

    Just because it tasted good to you doesn't mean it was actually good food. Most parmesan cheese in the US is largely wood pulp. Yum right?

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  • [–] 2 points 11 months ago (1 child)

    I didn't say it was good, and definitely didn't say that it was healthy or quality. only that it was good value, and obviously in the context of fast food which is inherently neither healthy nor quality and so that does not need to be stated

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  • [–] 59 points 11 months ago (19 children)
  • [–] 3 points 11 months ago* (last edited 11 months ago) (11 children)

    Seems I suck at spotting ai in this clip. The cat one looked off and maybe the dude hanging down from the fairy lights but honestly I would have assumed it was all filmed or animated for the cookies.

    This is a wild place. Share you experience and get more downvotes than upvotes. Not that votes matter it’s just an odd thing to do. Sorry I can’t see things like y’all.

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  • [–] 6 points 11 months ago (5 children)

    The tree exploded weird, the mixer was vibrating weird, the guy falling on the ice flopped weird, I could go on. It was weird after weird clips stacked on each other

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  • [–] 6 points 11 months ago (4 children)

    This is the thing though, some people just don't see that shit. Every single clip looked so unnatural and AI slop to me, real Black Hole Sun vibes, but some people are literally not seeing the dogshit jank we see. I suspect this explains some of why corpos think it's amazing if they can't see the abhorrence.

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  • [–] 5 points 11 months ago (3 children)

    I watched it twice and I couldn't really tell. It's switching between scenes so fast I can't really focus on any part. I am on a phone too, so it's small.

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  • [–] 4 points 11 months ago (1 child)

    That's crazy to me. I'm on a phone too, and it's... Just garbage content.

    Technologically speaking it's amazing! Very close to real. If it was on in the background at a bar or something I probably wouldn't clock it.

    But watching it? With my eyes? Immediately obvious.

    I wonder why some people can't see it? Do you notice other AI stuff? Like even a lot of animated pictures and memes are AI now, as I scroll by I'm like yep, there's more. And I'm sure I'm not seeing it all, and I'm getting fooled by some of it, but all the time I'm seeing it.

    Do you have a technical background? An artistic one?

    I just like tech, never been one for art.

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  • [–] 2 points 11 months ago

    20 years ago people would have shit themselves seeing this and hearing that it was all created entirely by computers. But the reality is in the implications. Sure that's kinda/sorta impressive that AI can do that much now, but the implications that some can't tell the difference anymore is absolutely horrifying. Trump can post a video of him urinating on a 40' tall pile of brown corpses and some will see it as AI slop, and some will take it as real, and cheer it on. The implication is that people can now do and say horrible things and claim that the evidence is AI, or the reverse, that people can make it look like someone did something horrible and people will believe it. Give it another 5-10 years and it'll be even harder to tell. This shit is society-ending levels of bad.

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  • [–] 4 points 11 months ago

    Switching really quickly is one sign that it's AI content because it's still really bad at keeping context. AI is good enough at generating a scene where "a certain thing happens," but really can't create a scene where "a certain thing happens and as a result this happens." It can't tell a story.

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  • [–] 3 points 11 months ago (4 children)

    AI makes all animals more fluffy and cutesy than they are in real life. My mom keeps trying to show me "real" videos that are funny or cute and it just makes me want to put her in a home. She's also a shit human outside of that, so don't judge me for wanting to put her in a home for not recognizing AI.

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  • [–] 3 points 11 months ago (3 children)

    Those tips will help me in the future. I would like to say I’m not an idiot and maybe it’s how I see things vs others. Something I find interesting anyway, like I can’t visualise anything in my minds eye and find it shocking people can picture say a red apple.

    I did judge you for you mum comment, but if she’s a horrible person perhaps make some distance between you two if possible. I’ve come to realise most my family have horrible views and it sucks.

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  • [–] 2 points 11 months ago (2 children)

    It does suck. Realizing that as a child she indoctrinated me to the right wing. Manipulated me into seeing the world as she does. It took me far longer than I'd care to admit to see what happened and realize that those ideas are sick and horrifying. And now seeing how she's so easily tricked by AI, it starts to make sense. She's just stupid and easily tricked into believing falsehoods.

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  • [–] 2 points 11 months ago* (last edited 11 months ago) (1 child)

    As someone with a shitty past but I would say shittier due to parents being shit rather than hostile like yours seem.

    I’m come to accept that my parents made mistake and as the eldest those mistakes have shaped who I am, the good and the awful lot of bad. And I realise that they did the best they could as they came from shitty backgrounds too and didn’t have the ability to break the cycle. I decided not to have kids as I am breaking that cycle.

    I guess I’m saying perhaps you mom went through a similar background and although it doesn’t excuse it, it explains it more for your peace of mind than hers though.

    Edit: for context. I saw my dad beat my mum for years. When that stopped I saw my mum beat my dad and worse bully him. Other things like she had me kick down doors looking for my dad and generally was a warzone we grew up in.

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  • [–] 1 point 11 months ago*

    That sounds familiar. After coming to some realizations on my own, I now know my dad had ADHD like me and my son, as did my grandpa. At that time ADHD wasn't really understood so I could understand how a relationship within that context would be difficult. My own relationships have struggled for the same reasons because despite my elementary teachers suggesting I get tested, she refused. 40 years of not knowing what was wrong with me, fucked me up bad, all because she'd be embarrassed of having the kid with a disorder. My mother, however doesn't have the excuse of mental health, she's just flat out evil. Everything that ever went wrong was someone else's fault, usually mine, because I was there. Nobody else was, because she didn't have any close friends, for a reason.

    I love my son more than anything, and it hurts knowing what's in store for his future but at least he's got some help in understanding his condition, and meds and therapy for it. But the future is only going to get worse. And that potentially civilization ending sun spot is the best I can hope for, to at least level the playing field for him. Otherwise his future is just unbridled capitalism and fascism. It hurts like a MFer to know that.

    Edit: that last part is basically saying "you're lucky you don't have kids, they're great, but it hurts"

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  • [–] 43 points 11 months ago (1 child)

    "This wasn't an AI trick," she said. "It was a film."

    Nah. It really was an AI trick.

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  • [–] 33 points 11 months ago (1 child)

    The ad was just as synthetic as their food. Glad they pulled it though, it was really off to watch…

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  • [–] 90 points 11 months ago (25 children)

    Even if wasn't AI it was still a shitty ad for expensive, mediocre food.

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  • [–] 41 points 11 months ago (22 children)

    That's what I find crazy. People used to eat there all the time because it was so cheap. These days you'll be lucky to find anything under $5 and most combos cost upwards of $15+. All my coworkers used to stop there for lunch between job sites but now they all just bring shit from home. If you are still eating there at this point my guess is you just like mediocre food. If beef prices weren't so messed up right now I'd say it'd be cheaper just to make it at home.

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  • [–] 9 points 11 months ago (1 child)

    iirc from their last financials hearings, revenue from lower class orders have dropped significantly, however thr median buyer group has started to spend more to offset those losses. mcdonalds I think had 2% growth suprisingly while the rest of the industry floundered.

    basically it's people who wont pick a better place to get food proping mcdonalds

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  • [–] 1 point 11 months ago

    There's a lot of stupid people in the world. When I can get a more filling meal at a sit down local restaurant for the same price, why would I go anywhere near McDonald's? Because people are stupid. And we can all picture people who frequent McDonald's, they're the same people you picture when picturing punisher logos and 2a imagery.

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  • [–] 19 points 11 months ago (13 children)

    If you want cheap food, Costco food court is where it's at. 15 bucks (if that) for a large meal, a drink, and some kind of dessert.

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  • [–] 7 points 11 months ago* (4 children)

    Jeez, you eat ten $1.50 hotdog and soda combos in one sitting?!

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  • [–] 2 points 11 months ago (3 children)

    Lol.

    Their other food is more expensive but it's still quite cheap.

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  • [–] 3 points 11 months ago (2 children)

    One day, when I'm feeling particularly rich, I might try a chicken bake or even a turkey sandwich. But as it stands, the $1.50 hotdog is the only thing there I consider relevant.

    (Okay, okay... I begrudgingly buy pizza slices for my fancy-pants family members who turn their noses up at Costco's awesome hotdogs. But still...!)

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  • [–] 4 points 11 months ago (3 children)

    You have to be a member though. Ask me how I know :p

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  • [–] -1 points 11 months ago (2 children)
  • [–] 0 points 11 months ago (1 child)

    If you use the app, you can get a large Ice Tea and a Large Fries for $2.20 including tax. That’s all I ever get there, once a month or so. They gotta be losing money on that deal. I’m slowly putting them out of business. You’re welcome.

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  • [–] 0 points 11 months ago*

    Prices are high everywhere, so while it's way more expensive than it was, McDonald's is still pretty much the cheapest option.

    A large value meal costs ~$9, and there is a 20% discount for using the app at $15, so if 2 people go or you bring some home it's ~$7. Every $60 you spend nets you free happy meal too.

    Meanwhile a local place charges $20 for a burger and fries, no drink, before tip. The grocery store is up to $8.99 a pound for hamburger meat, so while it is still cheaper to make it yourself, by the time you include cooking ingredients it's pretty comparable.

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  • [–] 3 points 11 months ago

    Yeah I heard a guy use McDonald's in an illustration the other day, how people see the golden arches and everyone recognizes it, knows what to expect. The same food all over the country, similar food around the world. And it's fast and cheap.

    And I'm like.... Right... Maybe once upon a time..

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  • [–] 24 points 11 months ago (2 children)

    Just seems like another lousy ad, AI or not.

    I have no idea what ads look like anymore, so I have nothing to compare it to. So they should have been asking, who is going to see this? Maybe they did do that and figured the demographic wouldn't care.

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  • [–] 3 points 11 months ago (1 child)

    I think the last time i saw a tv ad was 10+ years ago. Except for the one time i pirated some trash tv show and they forgot to cut out the ads. Because it was american it was extra dystopian. I don't know how people do it. Do you get used to that or am i just turbo autistic

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  • [–] 3 points 11 months ago

    It's a little of column a & column b. Until recently I was paying for entertainment services, then they started including ads in premium memberships (except dropout, you're a real one Sam!). I went, as you so eloquently stated, turbo autistic. And cancelled everything (again except dropout) and locked my virtual presence down. I'm talking vpns,a pi hole, modded apks, the fucking works aside from a complete degoogling which is next in the list. That was a year or two ago, and I honestly must've had something like digital Stockholm syndrome cause it really doesn't feel all that different cause I would typically zone out during commercial breaks anyways. But I had my mom in town visiting and she wanted to watch wicked and it was pretty jarring having to sit through 2-3 minutes of ads to watch the movie.

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  • [–] 19 points 11 months ago (2 children)

    Use generative ai on your brand once and you will never get rid of the stink.

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  • [–] 14 points 11 months ago (1 child)

    What a wholrsome message, I wonder why it flopped?

    "Screw Christmas, Screw your family, come to McDonalds. We also made this with AI you stupid bitch"

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  • [–] 28 points 11 months ago

    Seven weeks just for slop that didn't convert a single customer.

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  • [–] 10 points 11 months ago

    Now I'm wondering if their meat is real. Time for me to switch to "Amburgers and Woot Beer" (A&W).

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  • [–] 7 points 11 months ago (2 children)

    “Most terrible” works well for McD

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  • [–] 2 points 11 months ago (1 child)

    It's ironic that for all the broken record whining about "attacks on Christmas", the first legitimate one I've seen is from their largest multinational corporation.

    They seem to be sending the message that holiday cheer and time with the family is all overrated bullshit and you should just stay home and stuff your face with mcdonald's instead. Honestly surprised that the AI is people's biggest concern here instead of the soulless corpo propaganda.

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  • [–] 1 point 11 months ago

    Oh that’s a devastating point, didn’t consider the War on Christmas angle. I’d like to give people the benefit of the doubt in that they knew something was fundamentally wrong here, and AI generated happened to be an easy superficial scapegoat. Very insightful comment on the intent behind the prompt that generated this.

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  • [–] 7 points 11 months ago (1 child)

    I was talking to my gf the other day (yes, she’s real) who has a graphic design degree and we both theorized that these companies who use AI video generation still need a graphics design expert in hand so that, that expert can point out the flaws and have them fixed before they start airing the commercials. I’m thinking of that Coca Cola winter truck commercial where the truck changes its appearance in every shot. These companies really think we are that dumb…

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