Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.

Faber is now best known for proposing the so-called "Forever Mouse" concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech's video conferencing business. A paid subscription is possible, but Faber offered no further details.

What 😄

she suggests that every board meeting should include an AI bot – and perhaps, in the not-so-distant future, replace the entire board with bots altogether

She's got a point though

Oh, so this is the person that is responsible for Logitech's decline.

RIP Logitech, no longer my go-to.

Bots eavesdropping? That's a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They're probably working.

I want a live hive of Africanized bees in every board room but we just can't all have what we want, can we?

This lady seems like such a fucking idiot.

And i want to bring a pack of dogs into meetings

Isn't she the same spinny bitch that wanted to sell mouse subscriptions?

So it can log what is being said and he can secretly try to game the market!

“Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”

Yeah well when you're clueless you would want backup wouldn't you

Just think of all the insider information they'll gain with cloud connected dictation software. They'll make a killing on the stock market.

Cool, can we make it the CEO?

Why though?

Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼‍♂️

As AI-skeptical as I often am, is this really problematic? AI taking notes and then sharing them at the end of the meeting, for example, is objectively good.

AI in every board meeting? Oof, they'd better hurry up and invent one, then!

These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they're hoping that their obsequience will save them.

It won't. Hopefully the Slaughterbots will kill them first.

Yeah so copilot taking notes is pretty helpful I agree

I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.

Faber is now best known for proposing the so-called "Forever Mouse" concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

It's fascinating how myopic, vapid and delusional some CEOs can be.

Even a superficial analysis of this idea easily shows that the math simply does not work out (and that's why they never brought the idea to the market).

Can't think of a better way to leak company board meeting details. /s

Investors are so ready to replace all managers with Ai. Lol and my leadership team is all about collecting data on how our jobsites are run. Little do they know the company is feeding that data to Ai so Ai can mindlessly tell us how to do our jobs, just like our human managers.