WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] 1 point 1 year ago (9 children)

I see a lot of people saying it's time to switch to Signal, and I mean I agree in principle, it's my main messaging app, but I don't see how it can scale. It runs off of donations and the only reason it's still functioning is because the users that are there are above averagely passionate about it and willing to donate. If it became the defacto messaging app I fear that there is no way they would be capable of financing that level of traffic.

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  • [–] 2 points 1 year ago (8 children)

    I'd probably still use it if I had to pay for it

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  • [–] 3 points 1 year ago* (7 children)

    I mean, there are some who will be willing to do that, but the vast majority of average people won't pay for something if a free version exists (like WhatsApp)

    Edit: Ok I just Googled it and apparently their operational costs are less than 1$ per user per year which is far less than I expected. That's way more sustainable in that case, possibly even through just donations.

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  • [–] 2 points 1 year ago (6 children)

    Even if they charged 1.99 they'd be making a decent cut for future investment (they are a nonprofit).

    GrapheneOS lives on donations too. Its definately possible.

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  • [–] 0 points 1 year ago (5 children)

    I mean comparing it to GrapheneOS doesn't make much sense, they don't have recurring costs.

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  • [–] 1 point 1 year ago (4 children)
  • [–] 0 points 1 year ago (3 children)

    No, they don't have recurring costs that scale with their size. The whole original point of my argument was that Signal is fine now because its userbase is above averagely passionate about it and willing to donate, but if it were to become mainstream that would mean the percent of its users donating would go down whilst its cost would go up, in other words its costs would outscale its revenue. This doesn't apply to GaprheneOS as their costs don't scale with the number of users.

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  • [–] 1 point 1 year ago (2 children)

    I think you're missing the point. All I was saying is that both Signal and Graphene are both nonprofits and both seem to be doing okay with their donations business model.

    And donations aren't just a euro here and there from users. Proton is rumoured to be one of Graphene's supporters.

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  • [–] 1 point 1 year ago (1 child)

    Yes but my entire point is that it just isn't comparable because of the insane scales we're talking about. For example, WhatsApp has 2 billion monthly active users. Let's say Signal had the same number and let's say it costs them 0.5$ per user per year (probably an underestimate). That's 1 billion dollars in yearly expenses. Wikipedia, which is one of the most successful donation based companies to my knowledge, has a yearly income of only 180 million $. I just don't see there being enough donation capacity in the general population to sustain that high of a figure.

    GrapheneOS might be fine even with 2 bilion users with the same amount of funding as they have now, because their costs aren't tied to their userbase. But scaling Signal to the size we're talking about is an entirely different beast.

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  • [–] 1 point 1 year ago

    their costs aren't tied to their userbase

    I'd say that they are. Graphene has to serve up the installs for all the different devices they support. That's a lot of data to shift. On top of that there is pumping out updates every second day. Then there is user support. All of these will scale.

    my entire point is that it just isn't comparable

    I don't know why this point is so important to you. Of course the two organisations aren't 100% comparible but there are strong similarities. Both are tech, both nonprofit, both offering a free product for the greater good and both rely on donations. Both will have costs that scale - they might not be the same to-the-penny but they will exist. Thats just the nature of the beast.

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  • [+] 113 points 1 year ago (6 children)
  • [–] 33 points 1 year ago (3 children)

    I wonder if anyone believed them at the time

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  • [+] 5 points 1 year ago (2 children)
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    [+] 215 points 1 year ago* (4 children)
  • [–] 135 points 1 year ago (6 children)
  • [–] 45 points 1 year ago (4 children)

    Only if you donate. Otherwise bad news, Signal.

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  • [–] 12 points 1 year ago (3 children)

    Have they removed that dogshit crypto they added a few years ago? Haven't donated since.

    Signal was never more than a stepping stone anyway. Centralised privacy services, that can be taken down by any government, are doomed to fail under surveillance capitalfascism.

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  • [–] 54 points 1 year ago (11 children)
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they're worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

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  • [–] 10 points 1 year ago*

    It's not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it's just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn't everything, and that maybe [the vast majority of] people aren't inherently egoitistical monsters, and we move on to different systems.

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  • [–] 2 points 1 year ago (1 child)

    It's not just the funding, it's the business overall. Public companies need to show growing revenues year to year, and worse: growing revenues with a minimum yield. A product can grow by attracting more users up to a certain point. Then the only way to grow is by making more money out of the same users base. If the revenue is based on ads:

    • Extend the product so that the user's engagement increases (channels/others kind).
    • Add paying features (freemium approach, that includes blue stars or whatever the hell you want it to look like…)
    • Serve them ads

    Freemium is not always working well and Meta never used it. They have no new great idea to extend the product without eating their other products users bases. So the only one left is more ads.

    Funding is not the issue, for-profit companies are. Non-profit is the way to go. Federation is even better as individuals/families/small organizations can run their own servers.-

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  • [–] 41 points 1 year ago (3 children)

    LET THE ENSHITTIFICATION BEGIN!

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  • [–] 41 points 1 year ago (17 children)

    I'm forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

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  • [–] 20 points 1 year ago (14 children)

    I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

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  • [–] 21 points 1 year ago (1 child)

    There was a big uproar amongst normies when the WhatsApp TOS changed......but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

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  • [–] 9 points 1 year ago (6 children)

    At least normal European people are locked into a platform that doesn't care what device you're using, unlike iMessage - so it's not all bad

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  • [–] 1 point 1 year ago (5 children)

    I'm an iPhone user and I've never met anyone that gave a shit about iMessage. In the past ten years.

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  • [–] 9 points 1 year ago* (4 children)

    I'm an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don't have the right color of bubble.

    It's never the other way around.

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  • [–] 1 point 1 year ago

    The only iPhone users I ever met who cared were back when texting cost a lot, unless you had a special plan (there was one that made it free if the person you texted had the same plan). Then smart phones came and we all switched to Kik, then WhatsApp, then Messenger (some got both or an alternative). And now we have got free texting and calling across the whole EU, yet none of my friends uses it haha

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  • [–] 4 points 1 year ago (1 child)

    Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

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  • [–] 37 points 1 year ago (4 children)

    Hopefully this helps people move off of WhatsApp to Signal or something else.

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  • [–] -2 points 1 year ago (2 children)

    I just wish SMS would go away.

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  • [–] 33 points 1 year ago (2 children)

    I wished Whatsapp wasn't a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

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  • [+] 11 points 1 year ago (1 child)
  • [–] 3 points 1 year ago

    Yes, this is right. Saying arbitrarily "better" leaves a lot out.

    I must admit that using the business integration for customer support has lead me to really good experiences. Especially not having to call, wait 20 minutes under a ring tone, and talking over a line with very low sound quality.

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  • [–] 25 points 1 year ago (1 child)

    Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I'm not 100% sure about this. It's hard to imagine they can resist grabbing all that data for their AI somehow.

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  • [–] 25 points 1 year ago (2 children)

    Repeat after me.... "Enshitification"!

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  • [–] 24 points 1 year ago (3 children)

    @MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian's public health system ( (Unified Health System) via their ""/"" (neighborhood public health centers)). They don't even use the grand old phone calling and SMS anymore: even "calls", when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.That said, it's worth mentioning that WhatsApp has been running ads for a long time: the "Channels" section lists seemingly random "channels", many of which are businesses with "verified" "blue badges". So it's effectively advertisement disguised as veiled "recommendations" from Meta. It seems like it'll just become worse (to the surprise of no one who understands what Meta is).I really want to leave WhatsApp, but I'm socially compelled to stay (it's the only mainstream platform where I still have an account, against my will)... the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown's documentaries...

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  • [–] 3 points 1 year ago

    Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

    So I'm not surprised to hear this. They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn't build it in from the ground up.

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  • [–] 1 point 1 year ago

    @MazonnaCara89 @Excrubulent I'm unable to reply your reply directly (for some reason, the Friendica instance I use can't see the Lemmy instance you're in; I'm suspecting it's because Solarpunk instance uses Anubis CAPTCHA and Friendica could be operating in a different manner from how Lemmy operates hence triggering Anubis for a server-to-server communication, but I'm not sure).I'm replying through this reply to my reply.Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.Exactly. And many carrier operators over here (Tim, Claro, Vivo) offer "rate-less access" (i.e. won't count as consumed bytes) to Facebook, WhatsApp, among other mainstream platforms (sometimes TikTok).Also, there are "Captive portals" (web-based Wi-Fi authentication for passwordless Wi-Fi networks) from many "free Wi-Fi hotspots" out there which uses "Facebook login" as a means of getting accessing to their "free Wi-Fi". Facebook (and, by extension, Meta and its platforms) is deeply ingrained into Brazilian's daily lives and I'm frequently told to "have a Facebook profile" for me, it's deeply annoying.They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.Exactly!@joel_feila:jesus that some dystopian shitYeah... it's a deeply boring dystopian world. The world has been indistinguishable from Cyberpunk.

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  • [+] 23 points 1 year ago (4 children)
  • [–] 8 points 1 year ago (3 children)

    but still nobody is going to switch. whenever i try to convince people to switch, they just defend whatsapp and I'm a whiner

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  • [–] 3 points 1 year ago (2 children)

    Or they do switch but for like 1 day and then go back to messaging you on WhatsApp. I tried switching to signal at least a couple times, even convinced a couple groups to move, but not a single chat lasted more than a couple weeks. Eventually they all went back to WhatsApp. Every single one. It's extremely difficult to get people to care.

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  • [–] 20 points 1 year ago

    This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

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  • [–] 19 points 1 year ago (6 children)
  • [–] 29 points 1 year ago (2 children)

    👆 mark that comment. I'm sure you'll write that again in a year or so

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  • [–] 19 points 1 year ago

    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago... Ain't no way I can get him over to signal

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  • [–] 17 points 1 year ago (3 children)

    I hate how my country (Brazil) depends so much on Whatsapp. If I could, I would uninstall that app immediately.

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  • [–] 3 points 1 year ago

    Same here in UK. So many people think of it like email. A universal communication system. They can't see the problem with it being a single, closed, for profit, provider. Now Meta feels people are locked in, they will be finding out. But they still won't see the problem until it ratcheted to really bad. Like frogs in boiling water.

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  • [–] 15 points 1 year ago

    the channels you follow

    I knew they would use that info for targeted advertising

    It's Facebook 101, let the users themselves tell you what they like

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  • [+] 14 points 1 year ago (1 child)
  • [–] 26 points 1 year ago

    Facebook shit gonna do facebook shit

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