This, among other things, is what makes me wish nobody cared about branding. The trademark should be meaningless. It's just another store with no real relation to the original other than the name.

It seems really weird that Canafian Tire bought the Zeller's motto, but not the name or branding.

Where will the lowest price be the law?

Zellers in name only. Not sure why they'd even want to bring it back, Zellers was a crappy place to shop before they closed.