I don't think that the old logo is great either, and the update did improve on technical aspects. You don't want to have all that small text, for example. And generally, simpler logos are preferable.

But...their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.

EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren't happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was "calm down, it'll be okay", but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.

EDIT2: They'd also done smaller, more incremental changes to the logo in the past, because the "Old Country Store" text had had its typeface changed at some point in the past.

EDIT3: Here's a more-comprehensive history:

https://dwglogo.com/cracker-barrel-logo/

Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol

Who gives a fuck? Let's focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.

How was it awful?

Could you tell me what the heck this yellow blob shape is supposed to be?

From a purely graphic design perspective, the classic logo is too busy and doesn't scale well. The only thing it has going for it is the weirdness of the shape and the distinct color combination. It's technically a really bad logo. You may not prefer the new logo but, technically, it's a whole lot better. It's far more adaptable to newer platforms while stilling being recognizable. Now, as far as being an effective representation of the brand and if that's a corporate concern, I don't know that I can comment on that.

It was fine, Jesus Christ

Yes, but did you go unhinged calling it "woke"? The logo was a poor fit and I could get behind it, but so many MAGAs losing it over calling a lame logo "woke"....

The whole restaurant is complete ass.

Because everything in the United States has been turned into "us vs them" crap.

Bunch of snowflakes wanting their safe space

Nothing wrong with Comic Sans. It’s highly readable for many people.

It was really shit rebrand though

Jaguar cars: am I a joke to you?

The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.

We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.

I just want people to start complaining about "x-mas" again so I can explain very slowly what the Greek letter Chi is.

So the war on Christmas is odd on a theological and economic level. The secular (pagan?) Side is driven by corporations not the woke left. A fact often ignored by the evangelical right.

So what solution do they even want? A commercial with Jesus on the cross saying he thirts and having a Roman soldier pass him a chilled and refreshing coca cola?

Maybe a nativity where one of the wisemen is like and we got something for Joseph too and hand him a power saw?

Wtf

I've already fired my first salvo. By now I would have had at least three or four gifts already purchased and ready for the Christmas season. I haven't even bothered. And I won't. It's going to be a lean Christmas and it's going to hurt the capitalist assholes who are fucking up our country.

I'm still fighting the good didn't against it until Lowe's put up a Halloween display in fucking August!!! Now it's just about containment. If we can keep them in their own months I would be happy

Maybe this success will inspire them to redirect their attention from politics to corporate branding practices.

Non-conservatives give a shit about cracker barrel?

Just from a design perspective, there was too much wasted space

The news sells better and is more engaging when you put it is conservative backslash instead of just overall negative reaction

Yes. It was.

I only learned about it when I saw headlines about the backlash that was costing them millions.

My first reaction after figuring out it was not the Onion was....are they still in business? I honestly didn't know they were still operating. I looked on the map in the Denver area and the one I thought was in Littleton/Lakewood area either is a figment of my imagination, or they closed.

The general reaction may have been negative, but the conservatives went unhinged accusing the new logo of being "woke"

[Other Party]’s general population is totally upset about something [Our Party] thinks is good or even doesn’t give a fuck about!

We must be reactionary over the most trivial stupid shit and bicker and deflect from [List of Enormous Issues and Catastrophes], and create a new issue for everyone to point fingers about!

/s

Personally, I think it looks terrible and I’m a die-hard lefty/socialist/liberal whatever you wanna call me. I don’t eat there and don’t give a fuck about them, but this media attention over this “controversy” has pushed me to form an opinion on something I wouldn’t otherwise care about — and honestly if conservatives hate it, then fuck, I agree with them for once because it looks fuckin’ soulless and terrible lol.

People are bored because their lives are easy. That will change soon.

same thing happened with the sydney sweeney ad. all i care about is them titties

Probably not at Cracker Barrel, but I suppose anything's possible.