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[–] 75 points 1 month ago (6 children)

This isn't a hot take. It's about as "predictive" as saying eventually there will be another sports star or viral website. The question is when it will happen, not if.

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  • [–] 2 points 1 month ago (4 children)

    Since you mentioned sports. I wonder if there will ever be a new sport that rises to the level of football, etc. in our lifetimes? That seems far less likely.

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  • [–] 121 points 1 month ago (3 children)

    Hot take: thing that has happened organically since the dawn of entertainment will continue to happen organically

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  • [–] 3 points 1 month ago (2 children)

    Except I feel like finding funds was a bit easier then, and it creates an artificial barrier that obstructs things that should happen organically

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  • [–] 3 points 1 month ago (1 child)
  • [–] 2 points 1 month ago

    I think, as the gap between people with lots of money and ordinary people grows bigger, things get more extreme. It was complicated to publish something in Gutenberg's time, it was complicated in 19th century, and it is complicated now, but that are very different kinds of complicated. I would guess, that there was an optimal time with least friction, and I think we're past that time.

    Of course, I never tried that or researched, maybe the internet gives reach that is so wide that if something gets popular it will be noticed and get funding

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  • [–] 47 points 1 month ago

    "A popular media franchise will start sometime in the next 60 years" is a 0 Kelvin take.

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  • [–] 39 points 1 month ago

    "Hot take, in the next 60-70 years, someone will create some original media"

    Yes, that's one hot take indeed...

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  • [–] 16 points 1 month ago (2 children)

    The Skibidi Toilet Cinematic Universe. 87 movies. Each more popular than the last.

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  • [–] 2 points 1 month ago

    My autistic son has done this with Doodland. It's an imaginary country in the eastern block with their own culture.

    The #1music artist the last 7 years is Dooda Lipa.

    They love horror movies in Doodland too.

    Man I'm here for the Doodmatic Universe

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  • [–] 24 points 1 month ago (22 children)

    Please. If you have stories you want to tell then tell them. We are trapped in a cage formed of Is and Ps.

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  • [–] 16 points 1 month ago (18 children)

    "I'll stop making them when you stop watching them."

    -The movie industry

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  • [–] 7 points 1 month ago (17 children)

    The last thing I watched in theaters was a reshowing of the Fellowship of the Ring. Everything else is on a buddy's Plex server. Fuck the movies I ain't paying 50 dollars for sticky floors and shitty snacks. I can do both of those at home.

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  • [–] 4 points 1 month ago (1 child)

    I’m with you. I feel a bit bad because my husband loves (or loved) the experience of going to the movies, whereas I couldn’t care less and would prefer my couch. But we used to go because he enjoyed it, and it was nice to avoid spoilers for big things. Nowadays between having kids and the overall experience of movie-going having completely gone down the shitter and more expensive to boot, we don’t go anymore. And I don’t really miss it. He goes out sometimes with his buddies to see a movie, and I’ll tell him if there’s something he has to wait to see with me (Dune is the only thing recently).

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  • [–] 2 points 1 month ago

    I keep thinking some movie will come along that will make me want to go again. The only one that comes to mind is Spaceballs 2, because I expect the audience to be completely into it. But, even then, I'll probably just wait.

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  • [–] 3 points 1 month ago (3 children)

    Do you live in the sticks or what? Tickets are $15 and every theater I've been to since COVID has been clean.

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  • [–] 2 points 1 month ago (2 children)

    You're right. They're including multiple tickets, snacks, etc., methinks. But, also, $15 is too high for the experience offered, IMO.

    As of 2025, the average price of a standard movie ticket in the United States is about $11.50, though it varies widely by city, theater, and time of day.
    Big cities (New York, Los Angeles, San Francisco): $15–$20 for a standard ticket
    Midsize cities (Denver, Dallas, Atlanta): $12–$15
    Smaller towns / rural areas: $8–$11
    Premium formats (like IMAX, Dolby Cinema, 3D) add extra costs — usually $3–$7 more per ticket.

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  • [–] 2 points 1 month ago (1 child)

    I'm not sure I agree, to get that same experience at home I'd need a 6-figure purpose-built room with a bluray copy of each movie so $15 once a month isn't too bad.

    Most people are happy enough streaming low bitrates on their 55" Walmart TV with a $100 soundbar so it's definitely not an experience for everyone but I'd consider $10/hour is pretty good rate. I value home entertainment closer to $1/hour

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  • [–] 3 points 1 month ago

    Its not just the price of the theater. The cost of living and adulthood responsibilities also make it hard to get to the movies in the first place. I specifically need to get a baby sitter unless my wife or I are staying home too. Its just not in the cards anymore.

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  • [–] 3 points 1 month ago (9 children)

    So you moan about lack of originality, but don't support independent film, either? You're just part of the problem.

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  • [–] 3 points 1 month ago (2 children)
  • [–] 1 point 1 month ago* (last edited 1 month ago) (1 child)

    Yes, me pointing out the problem of them not participating is exactly the same as this. You are very intelligent.

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  • [–] 3 points 1 month ago

    Haskins and AMC aren't showing indie films all day. The one film buff theater in my town I know of that plays off the wall shit is a dine in, has a 70mm projector, and is expensive as fuck. I consistently have an empty bank account. I am not going to the movies.

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  • [–] 1 point 1 month ago (5 children)
  • [–] 2 points 1 month ago (3 children)

    "I want [thing]."
    "You need to support [thing] for it to happen."
    "Why are you even talking? Go away."
    🙄

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  • [–] 2 points 1 month ago (2 children)

    It was more like "Wow! You watch your shit on Plex!?" (I literally use Plex to watch old trek and Jujutsu Kaizen) "films are gonna die because YOU aren't out at indie film festivals!" Which doesnt make much sense. Thats hardly much to go off of when a lot of indie films are shown at specific theaters like the single one in my town thats hosts 70mm film. Its also a dine in and expensive. So no. I can't do that much to support indie film in my own life. I'm broke.

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  • [–] 1 point 1 month ago (1 child)

    "films are gonna die because YOU aren't out at indie film festivals!" Which doesnt make much sense.

    Probably why I didn't say that then, huh? Neither did I suggest you go beyond your fiscal means. But if new ideas in media is something you want, which you said, then the only way that happens is with people making a point to support it how they can outside the mainstream. You sticking solely to your home media server does nothing of use for the people making the content you're demanding.

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  • [–] 1 point 1 month ago*

    Well its happening, seems people will continue to create whether I can afford to participate or not. Interesting how that works. Like I'm not the only person in the world so attacking me specifically for not going but still saying hey maybe we should have new shit, is just ridiculous lmao but k feel better or whatever

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  • [–] 1 point 1 month ago

    I took my kid and his friend to see Deadpool, the first one. That was my last time for me.

    They could offer a better experience, something that would draw me, but they're not even close to matching what I have at home for now. And, maybe they couldn't do it profitably anymore, I don't know.

    Twenty years from now, movie theaters will only be left in big cities, that have enough people nearby to support them. But, even then, they'll need to change what they do.

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  • [–] 3 points 1 month ago (2 children)

    I have some stuff rattling around but I don't think people would interested in what boils down to wikipedia articles, you can't make me write about character grown or arcs

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  • [–] 12 points 1 month ago (2 children)

    IP that is newer than 50-60 years old? Unpossible!

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  • [–] 11 points 1 month ago (5 children)

    I don't think so. Because nobody can get the funding for anything original anymore. Its all cobtroles by business men and everyone wants as much profit as possible. Also one of the reasons everything is so bland and pg 13.

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  • [–] 4 points 1 month ago (4 children)

    I'd like to counter with the example of Terminator, the original one was done almost entirely via guerilla filming and had a shoestring budget, seriously they made money on the nightclub scene because people just kinda started to show up to their illegal set since guerilla nightclubs were also a thing at the time. All it would take for a similar success is someone just kinda getting lucky and getting popular through word of mouth.

    Hell even Star Wars had a fuck all budget initially and Lucas was 100 percent ready to just do a new hope and then switch over to books and comics, then it turned into a massive cultural success.

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  • [–] 3 points 1 month ago* (1 child)

    Apparently Lucas put it in the contract that he had the rights to any sequels and the studio was okay with that clause because they didn't expect it to be successful enough to have sequels

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  • [–] 3 points 1 month ago

    If memory serves right he renegotiated at some point during filming to more or less retain all rights cause the studio thought it was going to be a flop, he even got the merchandise sales. I imagine those executives were on suicide watch pretty damned quick. Given how even during this lackluster Disney era Star Wars still generates an absurd amount of money through merchandise alone I suspect that has to be one of the biggest fuck ups in film rights period.

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  • [–] 2 points 1 month ago* (1 child)

    For an of-the-moment example, look at The Backrooms. Started as a series of YouTube videos some kid put together, now it’s a successful theatrical release with a sequel in development.

    It’s not this generation’s Star Wars and as a horror property it doesn’t really have that potential, but to act like it’s impossible now is blowing things out of proportion.

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  • [–] 3 points 1 month ago

    It actually started out as weird photos on 4chan long before it got to YouTube, it's a lot like SCP in that it's a type of folk horror project. It grew out of the early liminal space art scene which has been going on and off since the 90s at least but hadn't reached maturity until around when the Backrooms popped up, though everything from Silent Hill to Kubricks The Shing have played around with elements that would merge into the movement.

    Also you'd be surprised how often horror breaks into the mainstream, just to go back to the Terminator franchise T1 is explicitly a tension building thriller which is argue is a type of horror.

    Also just a bit of bitching but why do people think that the Terminator timeline is a closed loop? It's stated as early as T2 that Judgement Day was delayed meaning that the Terminator timeline is either an unstable loop or a simple branching timeline, hell John may not have even existed until the first instance of time travel it couldve been Sarah leading the resistance and sent Kyle back and accidentally created John. Aight Terminator bitching over with.

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  • [–] 80 points 1 month ago (41 children)

    Harry Potter is the one that comes to mind. Also Game of Thrones if you’d like. Both really blew up, have spin offs and staying power. Harry Potter has toys, video games, and amusement parks.

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  • [–] 40 points 1 month ago (31 children)

    Don't know why you're downvoted. This is exactly where my mind went too. Nobody said they had to be good, just new.

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  • [–] -3 points 1 month ago (29 children)
  • [–] 10 points 1 month ago (17 children)
  • [–] 8 points 1 month ago (16 children)

    That's not really the point though. The post isn't about something new since Star Wars. The idea is something new with a similar scope and scale of Star Wars. They're not using that as an example of the last thing that was made.

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  • [–] 8 points 1 month ago (15 children)

    If you think Harry Potter doesn't have the scale of Star Wars then you're crazy. As proof of this, Universal built their Harry Potter lands, and Disney tried to compete with their Star Wars land. They're pretty equal in scale. (Well, unless you mean the scale of their universe, but that's silly.)

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  • [–] 3 points 1 month ago (8 children)

    You've misunderstood their comment.

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  • [–] 5 points 1 month ago (7 children)

    Did I? The OP is obviously discussing the market share, or culture share. HP obviously is similar to SW. If they meant the number of other pieces of media then sure, SW is bigger, but not for the same point in time. HP is much larger for how old it is.

    If I'm still misunderstanding, would you care to explain, rather than just saying it's misunderstanding it?

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  • [–] 3 points 1 month ago (1 child)

    You did, yes. They weren't comparing Harry Potter to Starwars at all, they were just pointing out what the OP meant by using the example of Starwars/Marvel.

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  • [–] 3 points 1 month ago

    I don't think you're right. The OP is about something new within our lifetimes. HP is for most of us. The person contradicting originally said the issue was that it wasn't new. Relative to what? It's within our lifetimes, like the post says.

    Ok, so next they talk about scope and scale. This is the part that could be misunderstood. Yeah, they aren't as big as SW yet, but SW had decades. Both of these are probably similarly large to SW for the same length of time after release. If anything, HP is larger, in market share, culture share, main entries, theme parks, and just about everything else. If they meant something else then yeah, I misunderstood and, and I can't see anything else it could have meant to contradict that they don't fit what the OP was discussing.

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  • [–] 0 points 1 month ago

    Another very popular franchise of questionable quality is The Big Bang Theory, which now has three spinoff series. Good quality? Debatable. Very popular, profitable, and likely to continue expanding? Yes.

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  • [–] -2 points 1 month ago (3 children)

    What people are trying to explain to you here is this. You read the original post wrong. You read it as nothing new has been made since Star Wars. So you came up with examples of new things since Star Wars. Which was never the argument.

    The original post was saying that in the future, meaning after the date it was posted which was like a month ago, something completely new of a huge cultural significance and a massive scale will be created that has nothing to do with anything right now. It's a post about human Innovation and creativity and about how new things are always on the horizon.

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  • [–] 4 points 1 month ago* (2 children)

    The point of the comment was that this is the most boring statement ever though. It happens all the time. "Tomorrow, the sun is probably going to rise!" That's not insightful. The point of the comment was that you don't need to wait for "the next big thing." Yeah, IPs rule everything, but new big things are still constantly being made.

    Edit: Also, the OP says "in our lifetimes." That doesn't mean after that post. It means since "we" were born. Most people on this platform are at least as old as HP.

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  • [–] 0 points 1 month ago (1 child)

    I'm not saying it's an insightful or original post I'm just saying you interpreted it wrong.

    Also Star Wars and Marvel has been in my lifetime too. So that's an irrelevant point. By new they clearly meant something not already existing. Originality was clearly the entire point. They could have used Harry Potter as their example. It would not have changed their point. You're focusing too much on the example which wasn't the point.

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  • [–] 2 points 1 month ago (2 children)

    for one, harry potter is older than MCU

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  • [–] 3 points 1 month ago* (1 child)

    It's not older than Marvel. Yeah, it's older than the current thing, but they've been making Marvel movies my entire life. Spiderman is Marvel.

    It says "in our lifetimes" though. HP is in pretty much all of our lifetimes. There are some people younger, but I don't think very many.

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  • [–] -2 points 1 month ago (2 children)

    Well I absolutely do not think Harry Potter has the same scale as Star Wars. It's not nearly as well thought out or as extensive or is interconnected. It was written by a brain dead Turf who had had to retcon every single book because she couldn't keep her thoughts straight after when she wrote the next one.

    However that was absolutely not the point I was making.

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  • [–] 4 points 1 month ago (1 child)

    I don't think you're aware of how poorly written most of Star Wars is then.

    Yes, the writer for HP sucks, and the books are poorly written, but that's not really relevant to this discussion. Just watch the sequels of Star Wars especially for how poorly written it is. None of this affects the original premise of the post. There are other things written significantly better that aren't as popular, but the OP wasn't talking about those.

    If you want to argue that only the original series of SW matters, that has a tiny scale. It hardly explains anything and it just exists in a universe that isn't explained. The OP isn't talking about just the original trilogy.

    Obviously there's more SW content though, but it's had a few decades head start. The point is the HP is a similar scale for the same time period (if anything, it's significantly larger).

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  • [–] -1 points 1 month ago

    Of course none of that had anything to do with the point of the post. Not even Star Wars had anything to do with the point of the post. Which seems like the thing you're not getting past here.

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  • [–] -1 points 1 month ago (8 children)

    hot take: a new Star Wars or Marvel will emerge in our lifetimes. something completely original and not based on 50+ year old intellectual property…

    The original post said a new “Star Wars” not and then not an IP from over 50 years ago. Not that the IP just came out this year or however you want to define “new”.

    The very first Harry Potter book came out came out in 1997, which was almost 30 years ago. A Game Of Thrones came out in 1996, exactly 30 years ago. Both blew up and were massive cultural touchstones, not unlike how Star Wars is/was.

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  • [–] 0 points 1 month ago* (last edited 1 month ago) (7 children)

    I'm not sure how you're missing this. Get off of Star Wars. That was just an example. Nothing about that post says there's been nothing new since Star Wars. Star Wars and Marvel were used as examples of huge culturally significant interconnected universes. Massive intellectual properties. That's the point of the post. They're saying there's going to be a new one of that scale sometime in the future. In no way are they saying nothing new has been created since Star Wars. If you read it that way you read it incorrectly.

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  • [–] 3 points 1 month ago (1 child)

    literally true, but i think choosing only marvel and star wars as examples implies the questioner doesn’t think there was anything new between marvel and now

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  • [–] 2 points 1 month ago

    I mean I don't think it implies that at all. But I do agree the internet has a habit of reading things that way because the internet is psychotic. What's that old post about if you say you like pancakes someone's going to say oh so you hate waffles? Like that.

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  • [–] 0 points 1 month ago (4 children)

    No shit Star Wars was an example of an IP that was a cultural touchstone. That’s the whole point of the post. That a massive IP would come out, but would have been original and created in the last 50 years (sorry Lord of the Rings).

    And you can’t tell me that Harry Potter nor Game of Thrones haven’t reached a cultural significance. The post said nothing about interconnected universes, you should really get off that, since you seem to have inferred that from who knows where. If you say to a random person “Winter is coming” or “Voldemort” or hell, even “Potter” almost everyone is going to think of either IP. Those are examples of a cultural touchstone from the last 30 years.

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  • [–] 1 point 1 month ago (3 children)

    You seem to be thinking they said nothing came out since Star Wars. That was absolutely 1,000% not what they're saying. They could have said Harry potter. They could have said game of thrones. Those are two other examples that would have made their point for them. They just chose star wars. I don't know how to say this any clearer. I don't understand what you're not getting.

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  • [–] 1 point 1 month ago (2 children)

    Ok, let's start over, since you don't seem to be getting it. Stop getting hung up on Star Wars. No shit they chose Star Wars.

    OP said an example of Massive IP, and put forth that there'll be a new, original one that will have been created within the last 50 years. With me so far?

    Someone said they didn't know why I was being down voted. You said

    Because those aren’t new?

    The examples I gave fit the criteria of the statement: other examples of original IPs that were created after 1976 to become massive IPs. These IPs were just other examples of newer IPs. Still with me? The OP stated some criteria and there are already examples that fit that criteria. There will continue to be other examples that fit that criteria as time goes on, ad nausem.

    So off the bat, your original comment on this thread and on other other threads seem off base. There will always be a new, original IP that blows up. That's a nothing burger. Naturally, culture will find something new to obsess about, something that resonates with people. Should my comment have just been to read the post and say, "Yes, how thought provoking! There could be someone who is starting to come up with ideas right now that will become a massive IP later. How deep!"? If that's your correct interpretation that I'm not "getting", no shit. That's nothing to discuss because it's so obvious.

    Talking about other examples is a way to create conversation on this thread. People can debate if Pokemon, or Jurassic Park, or even the Simpsons fit the criteria. What other examples of IPs have come out after 1976 fit? Maybe these IPs don't at the moment, but they might blow up in the near future, not unlike how Snoopy has really blown up more recently.

    Maybe Snoopy will be the next big thing, could you imagine? Some cultural touchstone that has come back after it's heyday. That's not unlike Marvel, where they were big for a while, faced bankruptcy, and then became huge in the last 10 years. That's more interesting, and worth discussing than to just post "Oh my god, how true." That's something that you don't seem to get.

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  • [–] 2 points 1 month ago (1 child)

    Of course it's a nothing burger! It's utterly vapid. It's a Twitter post. Someone took a Twitter post, probably made by a 19-year-old who did think this was profound because they're 19, then they slapped an engagement bait title on it and posted it to Lemmy. It's the definition of vapid.

    That's what this whole thing was about. You thought they were saying nothing new of that scale had been made since Star Wars, since you still are with that 1976 thing. They weren't. They were saying something that required no brain activity.

    To put it very simply. The post said something new will be made tomorrow. You said that's wrong because something new was made yesterday. I said that's why someone downvoted you. This is what we've spent brain power on. Cuz we're both apparently as stupid as the person who made the original post. I'm done.

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  • [–] 0 points 1 month ago

    They literally say there will be an IP that will have come out since 1976 (“and not based on 50+ year old intellectual property”). That is any IP that has or will come out since then. Such as the 90s, not exclusively one that hasn’t been thought of yet. Goddamn. And to think some people might want to discuss what might fit that criteria. But others chime in, arguing that they have issues with reading comprehension. “Ackchyually, they haven’t been thought of yet”. Cool dude.

    At this point you’re just a troll.

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  • [–] 18 points 1 month ago* (3 children)

    To extend the "that will never work" part, for "Game of Thrones" author George R R Martin once said,

    From basically the mid-’80s through the mid-’90s, I was involved in television. Whenever I turned in the script in my first draft, I would always get the reaction, “George, we love it, but it’s five times our budget, so… Can you go back and cut things?

    And when I finally left television and film and went into prose in the mid-90s, I said, I don’t care about that anymore, I’m going to write something just as big as my imagination, I’m going to have all the characters I want, and gigantic castles, and dragons, and direwolves, and hundreds of years of history, and a really complex plot, and it’s fine because it’s a book. It’s essentially unfilmable.

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  • [–] 0 points 1 month ago (2 children)

    and it’s fine because it’s a book. It’s essentially unfilmable.

    And season 8 proved him right

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  • [–] 3 points 1 month ago*

    it helps they are pretty much legacy franchises that had an original story. MCU is not that, disney tries too hard to tie them all into a smorgasbord shows. i think the pre-disney marvel shows were much better(the ones that were cancelled by disney because of the merger).

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  • [–] 1 point 1 month ago (1 child)

    I was about to bring up those as well. The next closest that didn't really hit the "spin-off" level was the hunger games, but definately could.

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  • [–] -1 points 1 month ago

    There are several new things in the same universe, so I wouldn't say there aren't spin-offs. They're still going. I would say this is one of the many correct answers for this.

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    [–] 19 points 1 month ago (1 child)

    K-Pop Demon Hunters was like that. Nobody but Netflix believed in it, and that's why there was barely any merchandise for its first Christmas. Companies would not get on board. Now stores are covered with stuff.

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  • [–] 9 points 1 month ago

    That shit is happening on a daily basis. But with risk-averse, money-hungry corporations in control of studios and distributors, none of it will ever see the light of a theatre projector

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  • [–] 17 points 1 month ago (4 children)

    I think this post just ignores a lot of things out there.

    The book Jurassic Park was released in 1990, and the film released in 1993. Since then we've had a handful of films and other spin-offs, all within the last 50 years.

    The book The Hunger Games was released in 2008, and the film released in 2012. Since then we've had a handful of films and I would bet many more to come.

    What about the Pokemon media franchise? Originally released in 1996 and is one of the largest franchises with video games, TV shows, movies and everything else.

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  • [–] 4 points 1 month ago (1 child)

    Nah, of those you list I'd say only Pokemon hits the same level.

    There are a lot of popular IPs, but at the same level of Star Wars and Marvel?

    I'm not even sure if it's still possible. The availability of everything over the internet divided people lot more over what they like.

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  • [–] 4 points 1 month ago

    The same level as Marvel is such a tricky question.

    While Marvel comics have been around and popular for way more than 50 years, they've only been popular as comics.

    Look at Marvel as a popular IP when Pokemon released, their most successful product is probably the 70s Incredible Hulk TV series. In fact the company was doing so poorly is went through bankruptcy.

    Selling the rights of their major properties to Fox and Sony, the late 90s and early 2000s give us Blade, X-Men and our first Spider-Man film. That's when Marvel really starts to pick up.

    But of course those really ultimately fizzled out. Sure the Fox X-Men were huge. The Sony Spider-Man was huge (more the Sam Raimi films). But those are similar comparisons to the Jurassic Park and Hunger Games franchises.

    But the Marvel Cinematic Universe? Kicked off in 2008 as an idea, but really given the push once Disney aquired Marvel. Push heavily on that for the last 20ish years. Now that's THE Marvel powerhouse we're talking about.

    So sure, Marvel has been around for 50+ years, but the level of Marvel that makes it what it is, that's just the last 20 years.

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  • [–] 8 points 1 month ago

    There was this greek guy named Odysseus. Its a pretty old story but it might make a good movie or two, or ten, or twenty, or more haha

    33 Movies based on The Odyssey (and Adaptions) https://greekgodsparadise.com/2020/02/29/33-movies-based-on-the-odyssey-and-adaptions/

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  • [–] 14 points 1 month ago

    Read more books instead of making one franchise your personality!

    Your personality is so much an amalgamation of the last 100 long form media you've consumed. Make good choices, an English teacher that actually cared once told me books are important for what they make you think, not what they say. I still reread some of my old series like I'm visiting friends and refreshing core memories.

    We choose who we are to a degree, are you a wizard cop that upholds the status quo (including slavery and racism) or a rebel with friends everywhere? Is winter coming or are you coming to the hanging tree?

    What ideas and ideals have you internalized intentionally or unintentionally? How do you think the world works or who we're supposed to be been influenced by the movies you've seen, the news you read and watch?

    See you later Space Cowboy, You're gonna carry that weight.

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  • [–] 12 points 1 month ago

    A lot of these replies show how confident people are in being out of touch. Out here acting like nothing good is getting made while only paying attention to the big franchise flicks with big advertising budget lol

    It's like saying they don't make good music anymore when you only listen to top 40 radio on your 15-minute commute.

    To answer the question in the OP: Yeah man, no duh. Things aren't popular forever and something always replaced it. There's dozens of franchiseable IPs out there right now.

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