What they'll do is find the one thing that isn't price controlled and wham, up it goes. Loblaws doesn't just sell food, after all. Neither does Walmart. Neither does Metro. And if you decide that if it's sold in a grocery store it's now under a price control, well, maybe some locations no longer have grocery stores. On the bright side that opens the door for Avi Lewis's public grocery store idea. On the not-so-bright side, if Avi's public grocery store doesn't sell what you're looking for because the government doesn't think you should have it, you're pooched.