And so you understand that this is 100% legit... Here is their apology after they branded their potential slaves.
The apology identified the problem (AI can't do that) and came up with an appropriate remedy (AI can't do that).
It may be that the final version of the text was written by an AI, but it seems likely that a PR firm or crisis communications firm was used to defuse the situation. Those companies are used not just because they can generate text, but because they're able to identify the problem, come up with a solution, and do it in a way that ends the news cycle. Those are skills that require empathy and understanding human nature, which is something AI doesn't do.