make action cameras that people want to buy?

instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?

They might try making cameras that don't overheat and shut down after 10 minutes....

pushing the same product with minor updates for greater costs

Works for smartphone manufactuters though

They're still feeling the burn from when they tried entering the drone space. The GoPro Karma almost bankrupted them on its own, and marked the end of their perception as a quality brand. It was a disaster they never recovered financially or reputationally.

The concept was great. The gimbal and camera could actually be removed from the drone to use independently. People were excited for their entry into the space, and they built a TON of the drones.

But they were also missing features. They didn't have an API for third-party integration and flight automation like DJI. They had no collision avoidance features, which had started to become standard in the market by the time the entered. Their battery life was pretty bad.

Oh - and upon release the drones constantly lost connection to GPS and would suddenly shut off mid-flight and fall out of the sky. The FAA actually advised all users to ground them.

They eventually recalled all of the Karma drones over safety concerns, took a huge stock hit, and went through a round of layoffs.

Frankly, that second idea seems really consistent with whatever residual brand value they have.

Unfortunately, they got burned by doing it poorly around 2017 and seem to have been scared off of playing in that space ever.

The first is probably already done but maybe not enough to keep the niche afloat. If the GoPro's need replacement, then they won't have a reputation for durability. If they keep going, then why replace your old one when it already does 4k 60fps? Problem is either they need replacement and erode brand strength, or are durable and can't compete with already owned product. That path probably most likely ends with selling themselves to some other company that will probably slap the name on random Chinese cameras.

I'm curious if their current CEO has more of an engineering or business/finance/marketing background, which would put them in the same pattern numerous other once dominant in their market companies have fallen into.