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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy (www.digitalcameraworld.com)
submitted 5 months ago by to c/technology@lemmy.world
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[–] 16 points 5 months ago* (7 children)

make action cameras that people want to buy?

instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?

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  • [–] 2 points 5 months ago (3 children)

    make action cameras that people want to buy?

    instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?

    They might try making cameras that don't overheat and shut down after 10 minutes....

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  • [–] 2 points 5 months ago* (2 children)

    Precisely. They used to make better products than they do now.

    The problems with their products got worse generation on generation. Their older products were more reliable.

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  • [–] 3 points 5 months ago

    And let's not forget- don't listen to customers.

    Do customers want a 'Hero 47' camera with a new one every year? Nope.
    Do customers want to be pushed into a paid cloud video storage and editing system that can't handle the camera's full resolution? Nope.
    Do customers want a reliable camera that has good battery life, doesn't overheat or crash, and generally works as advertised? YES THEY DO!

    So what should we do? Let's release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.

    Now we don't understand why Insta is doing so well...

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  • [–] 3 points 5 months ago (2 children)

    pushing the same product with minor updates for greater costs

    Works for smartphone manufactuters though

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  • [–] 2 points 5 months ago*

    the smartphone space has way more competition and their market is literally everyone on the planet. there are 6 billion smart phone buyers.

    the vast vast majority of whom, do not need the power in most phones. there is no demand for improving phones, they have peaked. Phones are a commodity at this point, like your average desktop/laptop.

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  • [–] 1 point 5 months ago*

    The investment payoff on smartphones is much better. If I make my personal computing device I use for several hours per day 5% better that adds up real quick to serious gains. If I make my gopro I use few hours per week 5% better that barely makes me notice it.

    The lower use market needs to make much bigger leaps to justify new revisions just because small stuff is not as noticeable.

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