And let's not forget- don't listen to customers.

Do customers want a 'Hero 47' camera with a new one every year? Nope.
Do customers want to be pushed into a paid cloud video storage and editing system that can't handle the camera's full resolution? Nope.
Do customers want a reliable camera that has good battery life, doesn't overheat or crash, and generally works as advertised? YES THEY DO!

So what should we do? Let's release a new camera every year, with the same overheating and firmware bugs, and push people into a phone based video platform.

Now we don't understand why Insta is doing so well...