I'd also say, there's definitely a big media push on the idea that "men are simple, and attraction is visual". It's not always so true as the marketing world wants, and I think a lot of men like myself have more of a "type" we're likely to connect more with.

There's plenty of games out there with giant-tittied, half-naked women, that I have basically no interest in because they all blend together thoughtlessly. At the very least, having an interesting character design that portrays some personality and thought pulls me in. (In gacha terms, the former might be Snowbreak Containment Zone while the latter would be Zenless Zone Zero. The latter still falls back on generous endowment sometimes, but they also have some creative designs)