I have to agree about the too good in their effectiveness. To get to a point where people are just like, “Nah, it ain’t a big deal” is built atop the millions of dead.

The problem is not and has not been science. The problem is messaging.

Yes, but the actual factor driving this is the meteoric rise of the top 1% richest, it is wealth inequality that creates a coherence to misinformation by establishing systematic incentives. There have always been nebulous, destructive, cancer like forces of misinformation, it is as human as human can be but we aren't really fighting to transcend the pitfalls our own nature, we are fighting to get on the same page about the rich fucking us all over by artificially supercharging these tendencies within us for their own gain.

It is irrational to just see this as an abstract conversation about the human brain's susceptibility to misinformation as it ignores the costly material operation being undertaken to manipulate us with said misinformation.

A person is smart. People are dumb.

Well between the anti-vaxxers and any-vaxxers, the any-vaxxers won, by measure of how many took the jabs, believing "follow the science" without detecting an oxymoron.

Beware the power of advertising and ignorance of epistemology.