You can expect whatever you want. That isn't what is being sold. That's why so much of the nVidia bullshit insists that reviewers and partners report upscaling and framegen as the "normal" results (and why outlets like Gamers Nexus are on their shitlist).
And the "norm for over 20 years" was that games targeted a specific range of hardware "power". That is why so much work was put into engines to support higher res models in first person view that would only be one per scene and lower res models that other characters have. And scaling detail based on distance and so forth. But it also meant that we didn't have the ridiculously high res hero models that might only exist for cutscenes because no computer of the era would be able to run that performantly in real time.
Personally? I would LOVE if more effort were put in for scalability (which Unreal is ironically really good at because it targets film). But that gets back into what the target audience is and if it is worth putting the effort in for "Mega Ultra Super Epic" settings when nobody is going to use them. And... considering that one of the biggest issues is people refuse to put more research in than "I set it to High"... yeah.
But also... that isn't NOT what we have now. We have the games that are designed to look good at 4k asset wise. And, in a couple years (maybe longer, maybe never) we will have the oomph to actually run those natively at 4k/120 and it will be BEAUTIFUL (and have less weird fur textures appearing out of nowhere or weird cape physics when the model barfs). Which isn't TOO different than building a new PC, playing Dwarf Fortress because it is funny, and then booting up a Total War and losing your mind for a bit.