I hate this. And presumably this is happening because some sort of market research consumer psychology findings show this is preferable and leads to more sales. Which somehow makes me hate it even more.

Roll three D6’s, scroll down to see what font to use, type out company name, make 50 dolla.

The absolute worst one is Kia's new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.

Just like their CEOs, soulless and bland

You don't have to pay a graphic designer if you just pick a random font.

wish this image was in color, would be even more interesting

It always has been.

Google is the only one who was always just a standard font. Maybe they started that shit?

YvesSaintLaurent is a fucking disappointment. I hate that company, and it was always so recognizable, it was easy to direct my hate. Now - meh.

But as much as I hate the trend - these are only 16 of probably thousands of recognizable brands.

Technically these aren’t logos, they’re wordmarks (AKA “logotypes”).

It feels like brutalist architecture for fonts.

Remember when we used to worry about paper weight and surface for our CVs?

The source for this is actually a good read. Why do AI company logos look like buttholes?

I don't recall airbnb & Spotify with those old whimsical logos.

This is what happens when you sell your soul

[Faye Dunaway, screaming] NO SERIFS EVAAARRRR!!!

I cannot find a Facebook logo like that, and it looks like Balenciaga did the reverse of most, here.

But yeah, in the 2000's and early 2010's it was profitable to look radical, now it's profitable to look professional, so guess what happened? (: