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The downfall of company logos (lemmy.ml)
submitted 5 months ago by to c/mildlyinteresting@lemmy.world
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cross-posted from: https://feddit.dk/post/22309729

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[–] 21 points 5 months ago (8 children)

The absolute worst one is Kia's new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.

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  • [–] 12 points 5 months ago* (1 child)

    I’d argue that the HP stripe logo is just as bad:

    The KIA logo always reads as “KN” to me, but at least I can fucking read it. The first time I saw the new HP logo I legitimately didn’t know what I was looking at. lip? lili? lqi? lgi? I basically always end up reading it as “lip” instead of “hp”.

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  • [–] 8 points 5 months ago

    I drive a 2017 Kia Soul EV and it still has the old logo and I love it. I love that it is a boring, no-nonsense logo. Just straightforward. KIA. No pretense.

    Now it’s КИ (sorry if Cyrillic doesn’t show up on your device)

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