I always assumed the Vision Pro was just a stepping stone on the way to transition to smart glasses or something like that. Figure out what kind of UI and UX and controls work and don’t, and get the ecosystem ready for it. Everyone saw the Magic Leap and said “well, that’s going to replace smartphones, how do we get there iteratively”.

That said, the demo, once they dialed it in, is beautiful. It’s like staring into the future. It all works as seamlessly as you’d hope. Go to the Apple Store, if you have any interest in XR/AR/VR, and do the demo. It’s not perfect, but as someone with an interest, it was jaw-dropping.

Also: they were idiots for not leaning in heavily on the sports. During the demo they show you a Brief scene of a baseball game, and you are there at the dugout or second base or something and it’s like being there. I can’t imagine that they looked at that and said “NAH, we won’t take sports fans money”. What the hell. That was easy money. Set up that camera ringside at every major venue, and rake in the cash.

It was too expensive. But so was the watch, and before that the phone.

The difference with the watch is they figured out the health angle, and the phone’s value was obvious from the release (except to Ballmer and BlackBerry).

IMO, This will go in the same category as the Newton, a bit ahead of it’s time.

And they should know it needs to be glasses size, not helmet size.

The biggest issue with it was the branding. It should have been called the "Vision Dev Kit". It was too expensive for most customers and did not have a killer app. They should have only been selling to industry partners or at least only to registered developers.

Then cut the price with the same (or even worse) specs and call that the initial public release.

Bit of a bummer to hear. I didn't really expect it to do all that well, not at that price point certainly, but I harbored hopes they'd take the path with it as they did with the Watch.

The watch sold OK, but it was the year on year on year iterative improvements that turned it into a powerhouse. I assume they can see the hardware map better than this random guy on the internet, but still a bit sad to see them give up on what looked to have some intriguing potential down the road.

Looks like they discovery the limit of the stupidity of apple fanboys.

5k in VR .

I just don’t think a full immersive headset is in the interest of most people for a general computing device. Like there are really just two uses with broad appeal and one Apple doesn’t really care about much and the other will never in 1000 years be in the Apple App Store. The Vision Pro was basically DOA at that point.

Smart glasses with a HUD seems like a better compromise or a low powered, low weight immersive VR device that’s more or less just an Apple Watch until paired with a Mac which holds all the brains of the operation and just streams it to the headset

Too expensive. Locked down Apple shit. App development minimal.

Apple execs are stupid af.