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Apple Has Given Up on the Vision Pro After M5 Refresh Flop (www.macrumors.com)
submitted 6 months ago by to c/apple_enthusiast@lemmy.world
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[–] 53 points 6 months ago (12 children)

It was too expensive. But so was the watch, and before that the phone.

The difference with the watch is they figured out the health angle, and the phone’s value was obvious from the release (except to Ballmer and BlackBerry).

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  • [+] 25 points 6 months ago* (last edited 6 months ago) (2 children)
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  • [–] 19 points 6 months ago* (3 children)

    I think the real difference is nobody looks cool using VR/AR and how do you market a device that you can’t see when you use it?

    I used to work in VR and it was impressive how many people turned down demos. Everyone thinks they know what the experience will be like or are afraid of looking stupid swatting at phantoms.

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  • [–] 4 points 6 months ago

    I was at an expo once and a marketing guy I was with said similar as we passed a VR booth. He said that VR users looked like people flailing their arms around with buckets in their heads, and that it would be very hard to sell the experience to outsiders who hadn’t already tried it.

    Unfortunately it also seems the use cases are still fairly limited even when people do try it.

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  • [–] 6 points 6 months ago (2 children)

    The phone was immediately useful once jailbreaking v1.1.1 through Safari happened. The apps and tweaks made my head spin with the possibilities. The general public needed the AppStore with v2 in order to see it.

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  • [–] 5 points 6 months ago (1 child)

    It was useful before that too

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  • [–] 5 points 6 months ago* (last edited 6 months ago)

    exactly, even just phone+ipod+safari was incredible in one device. Browsing the real internet on mobile didn't exist before iPhone.

    also while the Maps app (with google maps at the time) wasn't full-blown GPS yet that was also amazing having in your pocket.

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