Consumers across income levels are cutting back on extras and digging for deals — leading some shoppers to the aisles of Aldi.

Newlyweds Brittany Zwier and Frank Martinez are starting their life together looking for ways to save money. Zwier, 32, and Martinez, 40, have an annual income of more than $100,000 — but are finding their dollars aren’t stretching as far as they used to.

The couple now buys groceries exclusively at the no-frills supermarket chain Aldi, where they say the prices are cheaper than at other stores.

Zwier and Martinez are not alone. For millions of Americans, the cost of living has risen sharply in recent years, fueled by a mix of persistent inflation, high interest rates, soaring energy costs and consumer price increases due to tariffs.

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[–] 68 points 10 months ago (4 children)

Aldi mentioned, but they didn't create the 'K shaped economy'. The top 20% of US earners having a spending boom whilst 80% of the population need to cut back . The poor, getting poorer will be told that it's the fault of other poor people, flaming furter race and religious persecution

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  • [–] 30 points 10 months ago (2 children)

    Trump: "How many pencils do you need?"

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  • [–] 46 points 10 months ago*

    Kudos to Aldi's PR team for this fucking bullshit. No offense to you/Aldi. I like cheap shit as much as the next poor sap.

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  • [–] [S] 35 points 10 months ago (5 children)

    The top 10% of earners were responsible for a record 49.2% of total U.S. consumer spending in the second quarter of this year, according to Moody’s Analytics.

    But economists warn that relying on a tiny slice of Americans to drive consumer spending could put the U.S. on shaky footing. Consumer spending makes up the lion’s share of the nation’s total economic activity.

    “Whether the economy goes into a recession in 2026 hinges almost entirely on the top 20%,” said Navy Federal Credit Union’s Long. “If they do well, the overall economy does well. If they don’t, then we’re looking at a recession.”

    In the meantime, she said, everyone else could face growing pressure.

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  • [+] 10 points 10 months ago (3 children)
  • [–] 7 points 10 months ago (2 children)

    retail therapy is cheaper in the short-term than actual therapy though, and for a country where over half the population lives paycheck to paycheck short-term cheap is all most anyone can think about

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  • [–] 26 points 10 months ago (5 children)

    Why is there an affordability crisis while the ruling class continues to expand their wealth?

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  • [–] 3 points 10 months ago*

    because social policies are driving up prices. the people are voting for this.

    go to any town/neighborhood meeting and everyone will be against new housing, new taxes, and any development at all. it's all creating scarcity. USA is severely underdeveloped.

    hence why prices go up.

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  • [–] 2 points 10 months ago (2 children)

    Because both parties work for them. We need to change that, and make them fear us more than the Sociopathic Oligarchs.

    Right now, they fear the Sociopathic Oligarchs' money. We need to make them fear our violence even more than that, then we can force them to confiscate those fortunes, and fund a government that works for the people, not the wealthy.

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  • [–] 1 point 10 months ago (1 child)

    Because both parties work for them.

    Jesus christ, you're so fucking stupid. How do you STILL not understand that this is EXACTLY what they want people to think?

    Yeah, Trump is the "same" as Biden was. If you believe that, you're a massive fucking dumbass.

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  • [–] 1 point 10 months ago*

    I did not say that both sides are equal, I said they both work for the same people, and I defy you to tell me I'm wrong.

    They can both work for the same boss, and still be very different in their approach. One side wants to seduce us into accepting our fates as struggling debt-laden wage slaves, while the other side wants to use their power to cruelly abuse their fellow citizens for their own amusement, and cover for their mind-boggling corruption.

    It's not a difficult concept to understand, nearly everybody has experienced it at a workplace. You all work for the same company, but some managers are cool, even as they expect you to live your entire life for your employer, while the other one just wants to terrorize everybody for every moment they are at work. If that's our only choices, we all know which system we'd rather work, or live under.

    If America were a workplace, eventually we would realize that the best solution for getting rid of both predatory systems would be to UNIONIZE, and FORCE them to obey US, because the consequences would be far, far worse than anything a mere billionaire could do.

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  • [–] [S] 34 points 10 months ago (3 children)

    It's funny how this makes it seem like Aldi is a bad thing. I love Aldi! Their potato salad is so good.

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  • [–] 5 points 10 months ago (1 child)

    Here in the UK, we usually end up with Aldis and Lidls very near to each other. It makes sense, since they occupy the same kind of 'big warehouse locations in customer shopping estates', although it would be nice to have them a bit more spread out.

    That does mean you can get the best of both very easily - Lidl for bread and cooked meat, Aldi for smoked mackerel and potato salad - and have two different 'middle of Lidl' selections of random goods. Absolute result..

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  • [–] 3 points 10 months ago

    I legit like Clancy’s brand of chips or cookies over the major brands for some reason. Their take and bake pizzas are huge for the price! I know my wife tends to save on some meats and things when she shops at Aldi. I’m a fan as well.

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  • [–] 16 points 10 months ago (5 children)

    I used to love aldi but lately every time I go I leave feeling frustrated I couldn't find what I wanted. Maybe it's just the locations around me but like core staples of food are just missing. Their canned vegetables section sucks. I needed like Lima beans and stewed tomatoes. Had neither but there's a whole aisle of useless made for TV level crap appliances and home decorations or whatever.

    I get it, I can get a few things to get me through the week there and a lot of the off-brand foods do save you some cash. But I've been burned on needing something for a meal and having to run out somewhere else too many times.

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  • [–] 12 points 10 months ago (1 child)

    I have always believed that if you enter Aldi with a shopping list, you leave with groceries, but nothing checked off your list. You don't shop at Aldi for specific items, you shop at Aldi for deals.

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  • [–] 8 points 10 months ago (2 children)

    Maybe if the old, demented, orange TACO didn't put outrageous tariff on every country there would be a better selection, ya think? Still, people voted for this. A third of the country would do it again tomorrow.

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  • [–] 3 points 10 months ago

    Trump's responsible for numerous issues, but the variety at Aldi for anything outside the bare essentials (basically bread and dairy products), has always sucked. It's part of their core business model to have very few products that can't just fly off the shelf. They do have some extra stuff, but it's usually cheap and seasonally relevant

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  • [–] 6 points 10 months ago*
    [–] 9 points 10 months ago (1 child)

    Fastest way to destroy American democracy, eliminate the middle class. The poor are easily manipulated, the upper middle strives for the top 10 percent and everyone else is too busy getting fucked (kinda like everyone else), while Trillion Truck Elun fucks more teens, because we need more psychopaths to lead us. Good time to peace the fuck out of that miserable hellhole.

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  • [–] 4 points 10 months ago
    [–] 4 points 10 months ago (1 child)

    Interestingly, Walmart tried the opposite direction in the late 1990s: establishing itself on the German market. After less than 10 years and an estimated loss of $1 billion, they withdrew completely. There are numerous articles and videos about this topic, simply search for "Walmart Germany loss".

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  • [–] 2 points 10 months ago

    In Spain Aldi has nice selection of fruits and vegetables, a lot of good quality traditional products (0 additives, organic and so on) and changing selection of imported and seasonal ones (like Christmas stuff, Asian food, South American food). I never saw it as the cheap box store option.

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  • [–] 0 points 10 months ago (6 children)

    We finally got Aldis around here and I was so disappointed. It's Trader Joe's with slightly more stuff, and a stupid checkout/bagging process. I can't get many of my weekly necessities there, so no I'm not going grocery shopping twice a week to save a few bucks, same as TJ's. They didn't have chocolate milk when I was there. The hell?

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  • [–] 12 points 10 months ago (2 children)

    I hit Aldi first, get whatever I can get, and then go to Publix, which is more expensive, but they have great selection, and they have a lot of BOGOs. Saves me a ton of money.

    Aldi isn't everything, but for what it is, it's great. Some of their products are as good or better than the name brands, and a LOT cheaper. Their mayo is exactly the same as Hellman's, and about $2 cheaper, their peanut butter is better than ANY name brand, and is less than $4. Strawberry jam is exactly the same as Smuckers, at about $2. Their kettle-cooked potato chips are the best on the shelves, and a bag is less than $2. Many of their brands are made in the same factory as big brands. It is suspected that their premium spaghetti sauce is the same as Rao's.

    And watch the Aisle of Shame for greeting cards ($1 for cards that would be $10 from Hallmark), reading glasses (3 for $5), or sunglasses ($5), or lots of nice cooking gear. I grab stuff all year for Christmas presents.

    Aldi saves me a bundle every week.

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  • [–] 2 points 10 months ago (1 child)

    Unfortunately they don't carry unsweetened peanut butter. But their whole wheat bread is far less sweet than other store brands.

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  • [–] 1 point 10 months ago

    Actually, one of the things I love about their peanut butter is that it is slightly sweeter than the big brands, so yeah, that's valid.

    Lots of other great deals, though. Their bread is every bit as good as Publix, at about a third the price.

    And great French Bread Pizzas for about $3? I always keep about 3 of them in my freezer for a fast meal.

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  • [–] 4 points 10 months ago (1 child)

    You go to Aldi for the staples to save a ton of money. Supplement elsewhere for other things. I used to live in Chicago and there was a Trader Joe's on top of an Aldi on the same building (same ownership in believe). It was glorious.

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  • [–] 3 points 10 months ago

    We finally got Aldis around here and I was so disappointed

    Thats how I felt first time. Every time I mentioned food affordability, not here but just in general, the overwhelming response has almost always been to go to Aldi, as if it was some wonderland of below market prices...

    But it wasnt. At best its prices were the same as walmart.. and thats at best. Walmart was typically lower in most things I typically buy.

    And yes, yes, I know.. Walmart is evil, I dont have the economic luxury to pay twice as much for my groceries elsewhere.

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