With the Ioniq/Ev6(3), their closest competition is the model y because it’s priced way above the model 3. The displays in the Korean EVs today are paltry and nowhere near as well considered as Tesla software. Tesla software is like using an iPhone, while everything else on the market is like using a flip phone. In the US, our available “Android” option is either Rivian or polestar (neither of which are in the model 3/y budget, nor as smooth and well considered as Tesla). There’s a reason why the model y was the most popular car on the planet until China started making cars with software to match. Here is the US, I would only buy an Ioniq/Ev6 if it were 20k because of how small the screen is and how bad the software is.

There are some unfortunate facts to consider.

1. PHEVs get nowhere near the claimed CO2 emissions because a lot of people simply don't charge them
2. PHEVs that DO get used mostly as EVs can develop issues with the ICE not being used enough (cars are funny: parts that are supposed to move, wear when they move, but also don't like it when they don't get to move enough)
3. Okay, cool, you like PHEVs. Toyota now finally has options for you on that front (They even lagged with that, at least here in Europe they had mostly non-plugin hybrids for the longest time), but what about the people who'd like to cut their emissions now rather than in 2040? Toyota offers them no viable solutions unless they want a BZ4X which is a boring box. Which is what Toyota has always done, but here's the thing: The boring Toyota box was always more reliable than the non-boring competition. With EVs this is no longer such a clear-cut case, as the most important bits get an 8 year warranty from nearly everyone, and there's no quad-turbo setup to go wrong on BMW EVs, no expensive timing chains on Audi EVs, etc. THe BZ4X doesn't really stand out in anything.

The problem with hydrogen isn't that no one wants the cars, it's that it fundamentally makes no sense.

And it never will.

Yeah they did, and lost their shirts.

And still do. They're also about to release their solid state batteries, leapfrogging over lithium ion packs, which seems like the way to go considering people want more than 200-300 miles of range out of their vehicles.