Epic Games CEO Tim Sweeney opposes Steam's "Made with AI" label for games, arguing AI involvement is inevitable in future development and such tags are unnecessary outside art and licensing contexts. He emphasizes that mandatory AI disclosures for games are impractical and not meaningful for consumers.

Read more: https://www.tweaktown.com/news/109096/epic-games-ceo-says-steam-and-other-digital-marketplaces-should-remove-the-made-with-ai-label/index.html

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[–] 48 points 11 months ago* (2 children)

hey tim if it's meaningless and going to be on every game why are you opposed to it? shouldn't you just not care then? are you just scared people might have more reasons to insult your garbage products if they find out you're using ai generated content

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  • [–] 16 points 11 months ago (1 child)

    unnecessary outside art and licensing contexts

    Gee Tim, so it would be necessary when steam is trying to sell me a license?

    Or is he saying that his company, epic, doesn't license games, but actually sells them outright?

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  • [–] 6 points 11 months ago* (last edited 11 months ago)

    Epic definitely licenses games, if you read tos/eula. He's just hoping users don't notice and let it slide unnoticed. It is really nice when AI is disclosed, too.

    Have a great day and remember to be kind!

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  • [–] 32 points 11 months ago (1 child)

    Never trust the ethics of a company opposed to transparency.

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  • [–] 26 points 11 months ago* (3 children)

    Tim Sweeney is like Elon Musk, a stupid man who says most of the time bullshit about everything.
    The only reason why some people listen is because they have money and some big company.

    For the AI part, you need a label. I prefer to buy a non-AI game.
    Just because I don't like that much AI, and how everyone uses this, without thinking or trying to create from their hand.
    And I prefer to give my money to someone who is really trying to create something cool without using AI for everything.

    AI in games can be utilized to translate text or audio dialog for small studios without money.

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  • [–] 4 points 11 months ago (2 children)

    This! If I were to make an indie game (which I want to do), I'd want it to be available in in different languages, but I don't have the time or energy to learn more than 100 languages, so I'd implement something similar to google translate for languages I don't know, and for ones I do know, I'd try to translate!

    Have a great day, and remember to be kind! :D

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  • [–] 1 point 11 months ago (1 child)

    So you're prepared to learn up to 100 languages? Because if so that covers most of them that you'd want.

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  • [–] 1 point 11 months ago

    I'm not learning 100 languages anytime soon. As a user I would prefer human translated, so I would translate languages I know to the best of my ability (I know English and a little bit of French)

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  • [–] 10 points 11 months ago (1 child)

    Struggling to understand who is greasier, Tim, or Randy.

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  • [–] 7 points 11 months ago

    arguing AI involvement is inevitable in future development

    Exactly. We all know this AND WE ALL WANT TO ONOW WHAT GAMES DO THIS. That is the fucking pint, Timmeh!

    Large groups of people hate AI with a passion and want nothing to do with it, a with the biggest % of that group found in the more tech savvy people, like gamers. We know more about AI, which is why we don't want it

    We don't want big riddled vibe coded games with dead graphics made by only a few people and loads of AI where all the profits go to the few people left, mainly the CEO and shareholders, mainly you.

    But, you already know all of this, don't ya Timmeh? That is after all, the reason why you want that label gone, don't you Timmeh? You know that, it that label goes through, you won't be selling any AI games there and then you have to use actually underpaid developers and gfx artists to do the work and those salaries will mean no fourth Ferrari for you. Man, it sucks having to be in your shoes.

    Go fuck an AI generated umbrella, you piece of vibe shit

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  • [–] 5 points 11 months ago* (last edited 11 months ago) (3 children)

    There is some truth into this reasoning.

    But not like this. Not in this climate, not until ai based tools can actually demonstrate any benefit in aiding an artist instead of trying to replace them with low quality slop.

    The best lies are build on a grain of truth and that they speak out about this at all is a big tell to how they would rather move.

    But we should acknowledge, npc ai, dynamic ingame weather, the decades old blending tool in Photoshop Technically many things are ai or could benefit and i don’t hear many people discuss where to draw the line exactly.

    Personally i’d say, at generated images and text/scrip. But i have been day banned on a no-ai place for mentioning npc ai before.

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  • [–] 7 points 11 months ago

    I think they should disclose genai but stuff like NPC pathfinding, terrain generation, etc have been around since before genai don't have to be disclosed, but can optionally be disclosed.

    Hell, even the first video game, ping pong, had an NPC AI of sorts, a simple one, but it's still there.

    Have a great day, be kind, and hope unreasonable bans don't happen to you again! :D

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  • [–] 1 point 11 months ago

    That no ai place better not use any automated filters, that's AI!

    Even with gen there's a fuzzy line, e.g. i can see a world where context aware fill is genAI inpaint based, and that seems fine.

    Which is only more reason why it's best to disclose, in as much detail as reasonable, which parts of a game genAI was used for and in what capacity.

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  • [–] 1 point 11 months ago

    i have been day banned on a no-ai place for mentioning npc ai before.

    I can see why they might have done that. When people say AI they mean neural nets and large language models, not a bunch of if else scripts. NPC AI often cheats because it knows everything about the world it's in, it doesn't act like an bunch of individuals experiencing that world from a singular viewpoint. So you can go really simple with its coding, far below the level but most people would consider to be artificial intelligence by current definitions.

    That's why often times it does stupid things like been unable to see the player simply because the player is crouched down, even though they are demonstrably visible. The script basically just checks if the player is crouched in grass, and if they are to ignore them. It knows where the player is, but it's code is telling it to do nothing about that.

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  • [–] 2 points 11 months ago

    The only good thing Sweeney does is buy land in North Carolina and put in a conservatory. But I fear he has other plans in the future

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  • [–] 4 points 11 months ago (3 children)

    I wouldn't mind if AI was used to help with writing the code, but I would mind if it the art and story were AI generated.

    I do think that the "Made with AI" label is necessary but I think it needs to clearly state what is made with AI.

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  • [–] 11 points 11 months ago

    Not saying I necessarily disagree with you, but for the sake of discussion: why do you distinguish between AI coding and AI art?

    They were both trained on the backs of skilled professionals and businesses seek to outsource the human skill set for AI tools. What makes an artist's skills more sacred than a coder?

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  • [–] 5 points 11 months ago

    Imo, code is yet another form of art, and genai trains on it the same way as language arts and visual arts. Ai code also tends to be glitchy (see microsoft trying to make their code ai, then the code breaking lots) so I think it would be good to disclose that, so if any players have a glitchy game, they know what's at fault

    I agree that "Made with AI" is necessary, and clarification would be very helpful.

    Some ideas I have:

    • In general made with AI (undisclosed)

    • Textures (the colour/texture or if 2d, sprites)

    • Character (3d models)

    • Code (self-explanatory)

    • SFX/Dialogue (audio)

    • GUI (user interface)

    • Other/Multiple (editable tag, specifies any other AI generated assets used)

    I think multiple being applicable at once if there's multiple parts AI generated in a game would also be helpful. There would probably be more categories/tags for everything else that goes into a game.

    Have a great day, and remember to be kind! :D

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  • [–] 1 point 11 months ago (1 child)

    What if the code itself wasn't generated, but the developer was assisted by an AI and it found some errors that the dev had missed?

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  • [–] 3 points 11 months ago

    Well it's about informant isn't it. If somencode is AI generated it's going to be hard to prove that, after all, there's only so many ways to create an array or assign a variable.

    But AI art is still kinda easy to spot.

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  • 12 comments in c/fuck_ai@lemmy.world view that post
    [–] 55 points 11 months ago

    If AI was so great and such a good business move they would be asking for this tag. Instead they produce slop without paying anyone so they can keep more profit and complain about being labeled as exactly what they are.

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  • [–] 29 points 11 months ago

    This is literally what the phrase "the customer is always right" is about.

    If you're a company that sells red widgets, but the customers want blue widgets, then you should sell blue widgets or perish.

    The customers have made it clear they want a made with AI label. Even if Tim is right(unlikely) and all future development will use AI, it just means that all games will have the tag. If the customers want it, it should be there.

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  • [–] 20 points 11 months ago* (last edited 11 months ago)

    Oh Timmy boy, those AI disclosures mean a lot to people who actually give a shit about wanting good games and don’t want to destroy the environment. But considering your greasiness is enough to power every McDonald’s, you are going to try to squeeze through some loophole. Aren’t you?

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  • [–] 12 points 11 months ago* (last edited 11 months ago) (2 children)

    Sweeney, as always, is turning a nugget of truth into the most offensive thing possible.

    Line-by-line autocomplete when coding is fine. It's helpful. That's what he's sort-of trying to say, no that it needed saying.

    Selling vibe coded, SEO'd AI slop on storefronts is not fine. That is obviously what the Steam tag is for, and railing against that is so out-of-touch, it's... unreal.


    He's the same with EGS. "A store with a 30% fee and a price-dictating monopoly is not ideal" is a simple message to agree with. Yet somehow he's turned that into radioactive sludge.

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  • [–] 2 points 11 months ago (1 child)

    He's the same with EGS. "A store with a 30% fee and a price-dictating monopoly is not ideal" is a simple message to agree with. Yet somehow he's turned that into radioactive sludge.

    The somehow:

    • Creating EGS for the benefit of the seller, not the consumer
      • Lower fees are pocketed by the publisher
      • No public reviews
      • No forums or workshop equivalent
      • Refusing to add warning labels about things people care about (DRM, AI generation, etc.)
    • Failing to benefit small games
      • Poor on-platform discoverability for games
    • Using anti-consumer tactics to drive adoption
      • Paying third-party devs for permanent exclusivity
      • Paying third-party devs for timed exclusivity
      • Paying influencers to push narratives that "steam bad for you, Epic good"
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  • [–] 1 point 11 months ago

    Lower fees are pocketed by the publisher

    To be fair, they can't price below Steam. That's the problem.

    The rest of it is a tire fire, yeah. It doesn't have to be steam, but basic tagging + reviews would've gone a long way.

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  • [–] 4 points 11 months ago

    If it's without weight then let people have it, what's the difference?

    But it does have weight, doesn't it? It does influence sales, doesn't it?!

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  • [–] 3 points 11 months ago

    Was ZZT made with AI? Was Jill of the Jungle?

    Would they be today?

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  • [–] 5 points 11 months ago

    how is this just not manufactured obfuscation between “ the entire game is made with AI “ and “ I consulted gpt or vscode’s intellisense because I could not remember how to do a bubble sort or the syntax to an iteratable’s stream.. “?

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  • [–] 2 points 11 months ago

    "has agreed"?

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  • “Coke says they shouldn’t have to disclose sugar content because every other soda has sugar too.”

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  • [–] 1 point 11 months ago

    It probibly should be a sliding scale from purist no ai was used, to ai assistance in programming, to genritive ai is used throughout, to hot slop. But if there is a label that says there is AI it could mean slop or the inturn used ai to flesh out a menu in a game file.

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  • 3 comments in c/steam@programming.dev view that post
    [–] 2 points 11 months ago (2 children)

    Crosspost exist you know. 💁

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  • [–] [S] 3 points 11 months ago (1 child)

    Lol it is

    Why am I cross-posting .ml content?

    I cross-post from .ml to the nearest relevant non-.ml comm to reduce the influence of .ml comms and indirectly, the instance as a whole, to make it an easier decision for other instance admins to defederate because one key reason I identified that admins don't want to defederate is because .ml still has some very large comms and some niche comms.

    Megathread on the issue

    Some highlights from the link:

    "Don't worry guys, the Uyghur Genocide was REALLY just birth control! ~dessalines, .ml admin, dev https://lemmy.world/post/30580167

    "See! nobody died IN Tiananmen Square, just AROUND it, so it doesn't count!!" ~ Davel, .ml admin https://lemmy.world/post/30673342

    .ml admin, Nutomics continued transphobia https://lemmy.world/post/29222558 The original transphobic Comment from Nutomic: https://lemmy.world/post/18236068

    "NK is actually good and anything counter to that is Western propaganda!" ~dessalines, .ml admin, dev https://lemmy.world/post/31595035

    General negative sentiment to other instances who haven't "seen the way" yet ~davel, .ml admin https://lemmy.world/post/27426510

    "If you don't support Russia then you just don't understand geopolitics" ~dessalines, .ml admin, dev https://lemmy.world/post/27352415

    And so so much documentation on clear heavy handed censorship and bias also on the link. So much I can't even put them all here because this comment would be really long.

    I believe the behavior of its admins (the main admins are Lemmy devs) does harm to the overall growth of the Lemmy-verse and maybe even the Thrediverse (since Lemmy kinda kicked off the Thrediverse) because of its association with the devs of Lemmy and their insistence to use .ml as their personal political platform to spread harmful propaganda

    On the outside, bringing up Lemmy frequently leads to comments like "Lemmy? Isn't that the place with a bunch of tankies?" Or "Tried Lemmy, but found it full of pro Russia crap so I left". The best way forward from that I see is to either widely defederate from .ml like the rest of the Triad, or pressure them to put a fair and unbiased as possible admin team.

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