They could but why would they want to use such a shitty ad to sell their product?

They can probably reuse the individual clips, but not this exact edit. The edit was still done by a human. AI can't produce an entire coherent sequence of different clips. Generative AI basically can't produce clips longer than 10 seconds without going wonky, it can't even transition to a different camera angle in the same clip. Also the audio and music in this ad is copyrighted.

But it doesn't really matter for the ad if it's the same exact truck, 99% of viewers will never notice and Coca Cola saved thousands on the production on the ad. Not saying it's good, just stating that's why they allowed the inconsistent truck into the ad.

Here you go:

Enhance!

Here you go:

Animals that famously get excited over coca cola(tm)

My love life in a nutshell.

I'm now imagining the model spitting out credible trucks and them demanding botched trucks to boost engagement by people mocking the AI ness of the ads.

They spent millions on this and did something like 27,000 prompts just to get this. It would have hasne cheaper and easier to just hire an animation team

It matters a little more I think, because Coke’s aesthetic is a part of “Americana” - people collect vintage Coke advertising. (And it’s a broad enough hobby to have niches; I had a professor that was specifically focused on how African Americans have been depicted in Coke ads in his collecting)

If you put any stock into what capitalism promises - Coke ads are supposed to be the best of the best. Coke doesn’t need to advertise to inform you that Coke exists. Coke holiday ads are supposed to be a spectacle, to encourage you to associate things like Christmas itself with the soda. Their advertising has changed how Americans picture Santa even. There were good artists who got paid, and you got advertising that was more to be trying to make you feel positive feelings/some appreciation of the aesthetics.

It’s just another symptom of late stage capitalism - that the interaction between the business and the customer must be hostile. They can’t pretend that their advertising is meant to be for our benefit. Like yeah, obviously as cynic lemmings we know advertisers are always full of shit, but I think for most normies the Coke ads have always been at least mildly interesting part of seeing a movie during the Christmas season.

Well... Club Mate makes a damn good cola. Probably because it's much less sweet...

I have to ask, are you an amazing prompt engineer when it comes to very specific porn?

Working to get me buying local brands. Fuck Coca Cola. Long ass history of being an evil Corpo. This is just one more damn thing they're doing.

I drink water.

It's hard to avoid the Coke company though, they have their hand in almost everything.

If you're concerned 😟 about giving conk free publicity, maybe avoid saying the true name of conk. Publicity has the most effect when people don't know about the product being advertised. So by calling it conk, you make it harder for people who don't know conk to learn about conk.

We know you’re human… for now

Who did

Hmm, yes, because the world is definitely in danger of forgetting about the obscure brand -- checks notes -- "Coca Cola."

It reminded me that garbage exists and that I will continue to never buy it. Now I just hate it even more.