Honestly, while Pepsi isn't a great company either, if they made an ad pointing out how much "their competitor" spent in water, electricity, etc. on making an ad using AI, and then included that "since AI-generated content can't be copyrighted, we stole it and paid an intern 1 million dollars to replace the logo with our own" and then just play the ad with the trucks drawn over like in a school notebook to be blue pepsi trucks with the pepsi logo.

I think if a big company went all in on being a world-class AI hater, they'd do really well. It's kinda a huge untapped market as consumer sentiment against AI grows because it's being pushed so hard.