Who'd see this coming, when the population has no money to spend and the top 0.1% is taking all the money, so there's nothing to spend? Not the billionaires, that's for sure. I really cannot wait for the fall when they will realise how much they fucked up. I'm definitely not going to help them, no matter how much money they offer. They did this to themselves, and I'll be happy when the population starts eating ^the rich^.
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I went to Chipotle for the first time in a long while, and I don't even recall what the hype was to begin with. It's just not that great anymore. It's been a while since I've been back. Given inflation I'd rather learn how to make my own burrito that's better than them
The original hype as I understand it was that it was decently flavored food that they gave you plenty of for a reasonable price. Sounded like a regular old local Mexican restaurant to me, but as a national chain.
I only had it after it had peaked and it was fine. Guess it stood out more when it was catching on.
That, and it was seen as relatively healthy for fast food. It was one of the only fast food options at the time where not everything was fried and drowning in saturated fats. Prior to Chipotle, Subway was considered the healthiest fast food chain.
I do think they helped to widen what corporations thought was possible. Kind of what Starbucks did to coffee. Prior to Starbucks, most Americans probably confined themselves to Folgers.
I see similar ideas pop up - Tokyo Joe's, Noodles & Company, Garbanzos, Illegal Petes.
They might not be everyone's thing, but at least restaurants geared toward finding a fast, reasonably-priced lunch started to move beyond the burger joint or the subway shop...I think all of these started in Colorado, probably (?) influenced by Chipotle.
until the news reported thier bread was even more sugar than a loaf of bread.
The first time I had Chipotle, I was blown away by the amount of food I got. At the time, my brother and I had a philosophy of, “You’re not full until you feel fat.” Yet the first burritos we got from Chipotle, we couldn’t even finish them - they were huge! I was astounded that for the price, we got so much.
Nowadays, it’s nothing like that. The burritos are still good, sure, but it’s sad to think about what a deal it used to be compared to what it’s become today.
Chipotle is a place that sells Mission style burritos, which came from San Francisco. Qdoba was the main national competitor, but there were other national and regional chains out there as well.
Chipotle also wasn't competing with sit down Mexican restaurants, but burger chains and other fast food options which were in decline by the time these burritos came out.
Corporate slop bowls.. I can't see them any different from that now
I don't eat there because the last time I did, I got severe food poisoning. If I want shit fast Mexican food, I'll go to Taco Bell.
Isn't it Mission style which once was part of Mexico but is now the USA. It's the style from the SF bay area.
It’s funny how companies just don’t get it.
Fast food has been historically cheap. Chipotle worked because it was fast, it was cheap, and you didn’t feel like you were as much of a fat ass compared to grabbing a giant bacon burger and a bucket of fries.
Now you go to chipotle and pay $20 for a burrito and a soda. Still fast, still decent enough (at least the one near me), but $20 is highway robbery.
OR, I can go across the street to a sit down restaurant, have a first generation Thai guy (who started his American dream restaurant) whip up the best damn drunken noodles I’ve ever had for $12. AND he does this FASTER than chipotle (seriously how does he do it? Must be a magic wok).
Guess where we grab lunch these days.
We pre-cook as much as we can in Asian restaurants. The wok isn't magic, the chicken/beef/pork is already 75% cooked.
and it almost always tastes fucking great, unlike fast food nowadays
That's (probably) the oil and magic salivary granules doing mystical things
Magic salivary granuals is a wonderful turn of phrase/euphemism.
My issue with chipotle has always been that the food is lukewarm.
I’m not paying 20 dollars for a lukewarm, lightly seasoned burrito.
And whoever rolls those burritos hears "roll" and thinks "roll of bread"and doesn't understand that a burrito is supposed to be long.
It's the same problem as burger makers making their burgers TALL. Like bro, that's the wrong shape for the format of fitting in my mouth.
Say no to chode burritos.
I hate this so much. Like they roll it, wrap it, then make it into a football shape. I laughed so hard the last time I got a burrito from there. It tried to mush it back into an appropriate shape but eventually I gave up and put the innards on a plate
A longer cylindrical burrito means that they didn't put the maximum amount of filling inside.
The more stuff you put in, the rounder the burrito has to be. That's why you couldn't reshape it to be a cylinder.
Next time get a fork and eat about a third of the filling, then you'll be able to rewrap it.
I think the ideal hand burrito from an aesthetic perspective is around 3x long as diameter.
I've always had an issue with how people roll burritos at Chipotle. Some get it, but some literally have no fucking clue and it falls apart as soon as I open the aluminum wrapper
Now you go to chipotle and pay $20 for a burrito and a soda. Still fast, still decent enough (at least the one near me), but $20 is highway robbery.
Chipotle Burrito and a small fountain soda is $14 in my area. Its certainly risen in price over the last 6 years.
Sometimes I’m just out with coworkers but not starving. I used to get a cheese and chicken quesadilla. It used to cost $4 and change. Then they started charging burrito prices - $15 and change for a tortilla, a handful of shredded cheese and 1/4 of a chicken breast. I get there is regional pricing differences - but their costs (at least here) are out of control.
Yeah I think the sofritas burrito or bowl is like 10.99 or 11.99 where I live. The meats more expensive though.
The problem is that Chipotle was never really fast food, they were one of the pioneers of the Fast Casual concept, where it was good food, served quickly, but not necessarily cheap. They never really intended to compete against McDonalds head to head. They wanted to be something different.
Chipotle wasn't that fast. They were locally blacklisted by a lot of doordash drivers due to the wait.
Doordash is part of the reason it's not fast anymore. Chipotle, like everywhere else that makes your food on an assembly line as you order it, should take like a minute per person with overlap. Know what you want, have your card ready to pay, enjoy your lunch. But then a driver cuts straight to the register to grab an order of six burritos and a salad that is only half ready because most places wait until the last second to put take-out orders together (fewer complaints about cold/soggy food) which delays the whole process. Repeat every five minutes.
I mean, even like 2018 it wasn't uncommon to stand in line at my local Chipotle for 15-20 minutes. No DoorDash orders, no online orders. Just really slow workers, but also understaffed, and somehow always waiting for something (rice, veggies, anything from the grill). I mean I can talk that up to poor management.
We stopped going after giving them 3 chances. There was a location by us that I literally would wait almost an hour extra for the food that I ordered on the app. The crazy part was I was already like 10 min past the pickup time. People who walked in would get the food way quicker, and when people were complaining and told them to cancel our orders, they just smirked and said oh we can't do that. The first time we figured, ok places have bad days, but after the 2nd time, which was like 6 months later, and it was basically the same, we were done. The 3rd time was like a year later, and a new closer location to us opened. Figured cool, let's do it. Nope, same shit. The only good news was 2 of the orders were refunded after complaining, and the 3rd, they just gave us a coupon, but it expired since we were done with them.
That sounds like bad management/ownership trying to shave the operating costs as much as possible (without considering the potential losses involved)
it used to be 7$ for a giant burrito, now its almost half the size and more than double the cost.
They do get it, better than most customers.
The entire point is maximizing profit. If you can charge fewer people more for the same product, you're doing less while making more.
This is just the result of crapitalism. It will never be a system where everyone can afford Chipotle.
And their food is mostly rice and beans.
But it's such delicious (and overpriced) rice & beans.
Their rice recipe is rice, salt, lime, and cilantro. There, now you can make it at home exactly the same way.
Look, I’m part Mexican, and I can cook. However there is something about the taste of food I didn’t have to make that just makes it better. It’s the same with a sandwich.
I have been telling this for years. The only thing that comes close when making it yourself is cooking in a campfire. Camping food also has a mystical spice that makes no sense
Yeah i don't eat there often so it was quite apparent the last couple times that they've removed everything with flavor and substituted it for extra rice and beans, while charging more for it. My city has dozens and dozens of Mexican restaurants and food trucks that offer way better taste and portions for way less money.
So that means Chipotle will lead by example and start paying all their employees a livable wage, right? ... Right??
higher wages are not the solution; universal basic income is. higher wages just mean it's even more difficult for companies to higher employees, which means there will be fewer jobs overall. also, you're excluding people who are unable to work that way.
I'm all for higher employees!
Overall job loss is not what happened the last thirty-odd times the federal minimum wage was raised, or any of the times individual states raised minimum wage, but go ahead and believe it will happen the next time for sure.
What has happened is the newly higher-paid employees spend that money, and the new demand creates new jobs, enough to offset the losses from the old employers deciding to manage with a smaller staff. As long as the size of the increase is in the same range as all the previous ones, there's every reason to believe the effect would be the same.
I wish the federal congress would just do several years of catch-up increases, then tie it to inflation so we can stop arguing about it.
Higher wages also just translates to higher rent for their landlords.
Shame poor people can't connect these dots, but that's why we are where we are.
that's just factually not true. i'll explain it slowly so you can follow:
rent is determined by two things: cost of construction and profit of the landlord.
cost of construction is more or less constant and wouldn't change if people have more money to spend. profit of the landlord is subject to the free market, i.e. if renting out apartments becomes overly attractive (as in, landlords make more money with it), then new people will enter the market to also become landlords and rent out apartments. since these landlords are all competing against each other, they try to be more attractive to potential customers by lowering their rent, which means lowering their own profit. that's how the free market works.
The way it actually works is that all the landlords outsource their paperwork to a rental management company like RealPage, which then algorithmically fix prices to be as high as possible.
as high as possible
as high as possible without losing customers to competing landlords
There are homeless people. They've already priced out millions of people. They don't give a shit about "losing customers". RealPage is the default service in the US, meaning everyone's rent in each city is in the same ballpark and gets the same rent increase every year.
Not everywhere. Shockingly to many, cities with higher rates of apartment construction have falling rents.
https://www.redfin.com/news/rental-tracker-may-2025/
“Apartment construction in America has been hovering near a 50-year high, and even though renter demand is strong, it’s not keeping pace with supply,” said Redfin Senior Economist Sheharyar Bokhari. “Many units are sitting vacant for months, which means renters have power to negotiate concessions and landlords have less leeway to keep rents high.”
They’ve already priced out millions of people.
yeah because construction costs alone are higher than these people can pay in rent.
Yeah, you're an actual idiot.
Keep being taken advantage of accordingly.
If you think inflation is bad now, wait until the government starts handing out free money. I'm no economist, but some of y'all are dumb as hell.
The government hands out free money all the time to people taking us for a ride.
inflation is kinda irrelevant. what matters is people's real buying power, and that would increase.
I think you mistakenly posted this instead of your usual conversation with the mirror.
Inflation depends on the resource people are chasing after and the timeline of the cash infusion. Most resources can be provisioned at greater quantity without price increases if given enough time (years to decades). If everyone poof had double their normal income, and immediately tried to spend it all, there would be supply chain constraints and inflation, sure. Any UI scheme would need to have a gradual rollout to avoid that.
Well this is interesting to me given that my employer has internally been talking about how Chipotle, the fast casual counter serve restaurant, has been growing faster than our full service pasta restaurant. Which obviously means they're stealing our market share in our separate segment and we need to move to compete with CMG more.
Methinks it is time to leave this industry.
Edit: haha. hahahahahahaha
A particularly challenged cohort is the 25- to 35-year-old age group," Boatwright said. "This group is facing several headwinds, including unemployment, increased due loan repayment and slower real wage growth.
ahahahahahahaha they are so out of touch if this is news to them
Nah, the food just really sucks. Used to be good, isn’t anymore. It’s not that they can’t afford it, it’s that if you’re going out for cheap food once in a while, Chipotle is somehow worse than what you can make at home, for more money.
I remember when Reddit was flooded with posts about how great Chipotle was. Felt a little manufactured; their food was fine, but nothing better than I can get from a halfway decent local place.
Before McDonald's got their grubby mitts on them, I loved Chipotle. I know they're out from under that thumb now, but the damage is done, and they're not coming back.
That would have been in the mid-'90s. I'd assume it was basically like an entirely different restaurant back then
and they charge extra for sloppy gaucomole, you might as well buy your own.
shit. im over a decade older than that group and my wife and I have had to cut out all outside food for over a year.
Also $11 for a burrito? Yeah, miss me with that bullshit. I'm thankful for chipotle keeping me full while I was in college but shit is literally double the price it was then.
I think folks in our age group have cut more aggressively. More responsibilities
My household and I weren’t able to eat at a restaurant since before COVID hit, even fast food had jacked their prices up too high. That’s only just now starting to change because we’ve left the US.
Just out of curiosity, what country did you move to and how does it compare with your lifestyle and cost of living in the USA?
fast food was cheap to me until a bit after covid although the dollar menus were getting pretty weak.
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