Yeah, in a lot of ways, it feels like the great recession never truly ended in the sense that people had recovered from it; it feels more like people just got used to it. In the oughts, a lot of the pretenses of cold war capitalism got dropped in favor of a whole hearted embrace of the shallowest (ostensibly; I'm going against my nature and giving Friedman the benefit of the doubt here) possible reading of the Friedman doctrine. Everything turned to "how much cash can we scrape out of this for the investors?" Play places? Cool aesthetics? Fuck you, we need to maximize the resale value of our real estate, shut up, you'll eat our bullshit anyway. Minimum wage hikes? No way! Your burgers will cost $20! Oh, well, I mean, that's going to happen anyway, but at least you guys didn't get raises lmao. You want a truck that just works? Eat shit, idiot, pay us $100,000 for a lifted mini-van in a masculinity-protecting trenchcoat. Need somewhere to stay? Great news, we're going to do nothing to improve the apartment and increase your rent $200/year. Or you could just choose to afford a half million dollar home; the free market is all about choice, after all. Want health insurance? Cool, that'll be half of your income, your boss gets to the carrier for you because it's a free market system all about the freedom of choice, and we're going to personally throw sand in your eyes if you ever actually try to use it. At least you can go swim in the public pool or go enjoy your city's fine taxpayer funded services nope those all got cut permanently in the recession, and now that money's going to paying out for cops fucking up instead.
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"Welcome to McDonald's! What can I get for you today?"
"You are in McDonald's: CONSUME AND LEAVE."
Capitalism in a nutshell. Profits gotta go up, and that means scrapping shit that don't make money
The lighting changed drastically in 2025
I think zoomers are extremely aware of it because we won't stop telling them about it.
From my perspective, zoomers are most of the people talking about it. We remember the '00s.
This is my own personal conjecture so take it as you will:
Profits, incomes, and disposable incomes across the board are lower for those not in or above the multi millionaire class. People, businesses, and just general society spent more money on aesthetics 30 years ago. People had more time, money, and energy to utilize designers, artists, and talent. Nowadays it just feels like everything from architecture, to cars, to public infrastructure is just barebones utilitarian. Like, when was the last time you saw a new marble statue go up? When was the last time you saw a new building made in the same style as the city halls/state houses of 100 years ago? When was the last time you saw public art that was intricate and had form over function? When was the last time you saw huge sweeping infrastructure upgrades like third spaces, burying power lines, pedestrian paths, or underground tunnels?
In 150 years, people will look back at this time period and say we were all miserable and poor and couldn’t afford anything outside of necessitation.
Counter - take: this is the natural outcome of Americans' obsession with simplicity. If you mock every design with character and try to reduce visual noise at all costs you end up with these
Pole here. I love how it goes against what I see here. We were under communist rule for a long time - you know, utilitarianism over all, gray being almost the only acceptable color...although we did have a lot of green spaces. These were fun.
What I am seeing as time progresses is that bleak building style going away and even commie blocks gaining colors. Sadly, some of the green spaces get cut for parking lots...but that's sadly obvious, back then people simply didn't have cars so parking spaces weren't really that big of a thing. Like, what, there was 0,1 parking space per unit? xD
So it's funny that bleak and bad communist vibes USA propagandised so much against is now slowly coming to america, while leaving countries which were under USSR tyranny. xD
Companies in the US have merged and merged, becoming ever larger. Most industries are dominated by 2 or 3 companies. And private equity firms own a staggering portion of the economy. As these companies become larger and larger, they start behaving more and more like Soviet central planners. Cheap efficiency at all cost. Standardization in all things. Minimum viable product.
As these companies become larger and larger, they start behaving more and more like Soviet central planners.
I think you've hit the nail on the head. We've become a centralized economy through weak monopoly enforcement.
Combine that with everyone $500k poorer because the billionaires acquired it. A recipe for depressed, anxious, angry, feed-addicted rats in a cage.
Lol even the plants look dead
I get the point they're trying to make but McDonald's is not a good example.
Whats changed for them is tastes and perceptions of fast foods. Marketing fast food at kids has becoming socially less acceptable, and McDonalds has pivoted towards competing with Starbucks and the like as more of an adult friendly food venue. They've pushed the coffee and cafe menu concept, and the pivot to a more adult style for the main restaurants partly started in the UK where it drove sales up when they refurbed restaurants and changed the menus, and also from longer term experience in Australia where the McCafe style subsidiary coffee shops continue to grow faster than the main business.
Of course kids are still important to them and they do the happy meal etc, but if you're out getting a coffee and a bagel as a 30 or 40 year old would you go into the McDonald's on the left or the right?
The early story of McDonald's is one of the great American tragedies. The food used to be excellent fresh-cooked hamburgers, real milkshakes, all this real food and available cheap and fast because they were well-organized. There's a reason it got popular on a historic scale and started making a basically unlimited amount of money. Then, Ray Kroc pulled an Elon Musk on the (original) founders who had invented it all, hijacked the whole thing and took it over, and ruined the food to save money. Not satisfied with having fucked over the McDonald brothers, he then sued them for using their own name and then successfully drove them out of business from even having the single hamburger stand serving real food -- now with a different name -- that was all they had wanted to have in the first place.
It's like everything good and bad about America, all wrapped up in one heart-rending little anecdote. Look up the whole story if you want to get upset.
Can't say who was worse, Ray Krok or Jack Welch, but we're definitely still feeling the consequences of their deeds. And whomever lead Walmart into ruining commerce. Everyone hates Amazon, but Walmart started it all.
Mark Knopfler had a good song about that - Boom Like That
Good job. Yeah. It's so fucked up. People just don't want to know how the sausage is made. They always want to be in a dream state.
if you're out getting a coffee and a bagel as a 30 or 40 year old would you go into the McDonald's on the left or the right?
I'm 35. I'd take whimsy and fun over the "trendy bank" look.
They just need an adult ball pit
What's the difference to a kids' ball pit? A special corner for having existential dread?
No offense, but McDonald's is not a good example for your scenario.
if you're out getting a coffee and a bagel as a 30 or 40 year old[...]
I do, and I am! And if I want a decent bagel and cup of coffee, McDonald's will literally be the very last place I consider. (Well, most days it's a breakfast burrito, but the point stands) McDonald's is one of the greatest examples of enshittification because they pay their employees shit, they're as expensive as a nearby restaurant where they prepare your meal from scratch by a chef, and the quality is terrible.
Yup, fast food has become quite expensive to the point that a local snack joint will have better quality and make you full for less. Still, people go to fast food places. I believe it is the comfort of the known, of not having to think about whether a place is sanitary or which of the scary middle eastern shawarma guys has good value for money and which will sell you microwaved shit. People don't like to think
Thant's funny. Here in Canada. People prefer McDonalds over Tim Hortons. Tim's used to be OUR go to place for coffee.
They just want to charge more for adults.
Can we please not glorify the commercialization of america. Clowns selling calories to children has done nothing good for this country. I hope all commercialized businesses die in a greyed out abandoned lot.
I hardly think fast food is the devil you should be focusing on while your country burns
You dont even fucking know then.
The problems in america stem directly from corporate greed. We are a society not a factory. We need to use the factory to better society. Americans think they need to use society to better the factory. This inverted thinking is a disease.
Corporate real estate is some truly dystopian shit man. They all look so depressing because they don't want whatever tax office or vape shop leases it next looking like a McDonalds. Now apply that thinking to an entire society.
Have you bought a desk or dresser recently? The cheap ones used to be made of plyboard, now it's 90 percent plastic and the same price. Resources aren't as plentiful as they used to be and minimalism is the result of that.
And the crappy wood ones are so expensive! I was at Ikea and all of their dressers were like $250-$500 or more!
Exactly! Somehow, in my lifetime, plyboard has became mid tier. This shit is insane.
IKEA does use a higher quality particle board than say Canadian Tire. Or at least it's better than what it used to be at Canadian Tire, since I stopped buying furniture from there (so who knows if it's still that bad). After one move, the old Canadian Tire stuff was wobbly while all of my IKEA stuff is still solid, even though I was feeling less patient last time I moved it and had a "if it doesn't survive, so be it" attitude.
Though note that I do tend to avoid the bottom tier IKEA stuff, since some of it does look pretty short term.
I've never bought from Canadian Tire before so I can't completely speak to that. I will say my IKEA bed is very obviously made of plyboard. It's fairly sturdy, but cost almost $300 used. The point is we used to build things to last with strong materials, but we can't now due to the fact that resources have dwindled faster than we can replenish them.
I'm ok with not marketing addictive junk food to children
Explaining society and economics to an American: "Burger is bad. Burger represents everything. Everything is bad."
everything, not just MacDonald's, but every conceivable facet of society
isn't every conceivable facet of society just MacDonald's in the USA?
It helps that the picture on it on the left was taken on a sunny summer's day while the one on the right is on a cloudy day in winter.
Is it bad that I like the design on the right more ._.
Because it better captures your ongoing despair?
Not really bad. It's functional and pragmatic design, but visual design is also a statement of sorts. Kinda like the empire in Star Wars, all business, 100% order, no fun
No. In some ways, I do. Like the design on the right. I think it's more about the context, like McDonald's pandered to children by actually creating a fun environment. Now, their environment is set up like an industrial prison, where nothing means anything, but just the corporate projection. It's like the lowest common denominator. Like it was always going to end up like this. It's just about overpowering and consolidating and destroying small business so the only thing that's left is the brick building where you get your gruel.
No, they just forgot their place in the fast food chain. They were the cheap go to place for food. It was cheap and quick and you could feed a family for around 20 bucks when you didn't feel like making dinner.
No, McDonalds tried to postition themselves as a more adult upscale fast food place, which could have worked is they had bothered to upgrade the actual food they were making. Instead they just increased prices to reflect the new paradigm.
And we all know how that worked out.
Ironically, the building on the right is not from forgetting their place in the fast food chain. Rather, it's from remembering and embracing their real place in the chain. McDonalds isn't a fast food company; it's a real estate company. That's where their real money is made. They build restaurants in high traffic areas with growing economies. They make some money from food sales, but the real long-term profits are from value of the land and the market value of the building.
The reason that all restaurants have become so bland and boring is that in the drive to pursue efficiency above all else, fast food companies have started optimizing their buildings for resale value. A building with really distinctive architecture - like an old Pizza Hut - doesn't have good resale value. You either keep using it as a Pizza Hut, or you rent it out for a greatly reduced rent.
A McDonalds that is just a big bland box has more book value than a McDonalds that has a play place. Very few potential renters want a play place or the architecture to accommodate one. If McDonalds needs to close one of their restaurants and rent out or sell the old building, one without a play place will hold its value better.
McDonalds is a real estate company, not a burger company. That's finally shown up in their actual architectural design.
Pretty bad yeah
Same -- at least in some contexts. Bauhaus, Commie blocks, all those were never meant to be perfect, they were meant to house as many people with basic comfort as possible. Many of the palaces of the past were made using resources that could have housed the poor.
On the other hand, fuck McD and fuck corporate soul-less-ness.
Keep in mind that the super colorful one was the location for the Dallas zoo, so all the animals were actually thematic.
No...
I'm 24 and if anything, this is the fault of those before us.
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