And I'll continue to dynamically price their burgers at $0, through my continuation of not patronizing them

Between too fucking expensive and way too fucking expensive?

It's called surveillance pricing. It should be illegal. If you're in California, this may interest you.

AB-2564 is a smart, well-written bill that bans surveillance pricing.

I don't think I've been to one in over 15 years now. Not going to change that anytime soon.

For those of you posting that it won't affect you for various reasons, it will eventually if we allow this behaviour to continue. Right now, it's McDonald's. Next, it'll be grocery stores, gas stations, and everything else. Delta airlines said that they were doing this, too. I heard that they later backed down after consumer backlash. I heard that Whole Foods is considering something similar (surge pricing).

Write to McDonald's, preferably in a public forum. Boycotts are great, drawing the attention of others is better. Write to your local representatives, especially if they're up for reelection this fall.

It feels so great to be boycotting McDonald's.

This really doesn't bother me much because they've used whatever tools they could for forever to basically try and price things to try and maximise profit for decades. The tools get maybe better and easier, but this is nothing new in my book. :shrug:

Wasn’t Wendy’s trying to do the same thing with Surge pricing?

I don’t eat there. The food is shit now.

I McDo enjoy me some good burgers. Particularly when I they‘re McNot from McDonald‘s.

I'm just using my brain to avoid their business. I used to go there every once in a while, but it's just not woth it at all. Its not great food, its too expensive, and worst of all, its slow. 90% chance they wouldn't have the food ready when I pulled up and I had to wait 5 minutes in a spot for my food. They have clearly lost the plot as to what made them popular.

Why even bother with them anymore? I recently tried to use their site to check how bad prices had gotten at my local McDonald's, but it turns out they won't even let you check prices without the app. Last time we went in 2021 it was $30 for two, so I assume it's even more expensive with the way inflation is going. No thanks.

FcDonald's

McDonalds is kinda like cigarettes: expensive and bad for you. I can't afford a habit like that

They have been doing this for a long time. I had to reverse out the drive through in Sedona Arizona

Nice try, but I'm already vegan, McDonalds

i still go there maybe once a month, but i always have a buy 1-get 1 coupon. that at least gets the price down close to ~ 2019's.

Antitrust? Lol!

One pricing factor supercharged by AI: an estimate of how much each store's patrons are willing to pay.

I can tell the AI right now without any compute power needed... half of the current price, maximum.

The price increases since COVID and bullshit increase justifications when inflation is high for a single month, etc. have taken McDonald's completely out of consideration for me going forwards.

I can get a better, faster, cheaper burger at any number of other places nearby to every McD's. The app coupons/deals used to get it back to a reasonable cost, but even those are almost non-existent now.

McDonald's deeper push into AI pricing has potential regulatory and reputational risks.

Well, no worries there: McD has money to buy regulation, and their reputation has nothing to lose.