Haven't bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.

Noticed a 'sale' on the name brand and got conned into buying them. They're now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.

If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They're now higher quality than the name brand.

The future is stupid.

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[–] 95 points 2 months ago (23 children)

As a US emigrant, every time I go back to the US the first thing I buy is Pop Tarts because it's the hardest thing to get outside the US, and is the thing I miss the most. And it's years between. And every time it's significantly worse than the last time. It's not just your imagination - the quality loss is not just noticeable but STAGGERING.

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  • [–] 10 points 2 months ago (5 children)

    People in the UK are saying it about Cadbury too. :(

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  • [–] 7 points 2 months ago (2 children)

    Kinder chocolate is still safe. Hershey's been dead since 2006. Kitkats died (for me) when they removed the foil barrier, sad moment for chocolate lovers everywhere.

    Fortunately and unexpected Milano Cookies are really good and have replaced Kinder Buenos because they've gotten too sweet.

    I think I've hit my mid 30's dark chocolate phase because dark chocolate is delicious.

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  • [–] 11 points 2 months ago (1 child)

    Just FYI, KitKats are Nestle, so you can give yourself a pat on the back for not buying them anymore. My sad chocolate moment was when I learned that After Eight is made by Nestle. It used to be my favourite treat. I haven't had one in 16 years. They probably don't taste the same anymore anyway.

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  • [–] 8 points 2 months ago (9 children)

    That explains a lot. I used to live the raspberry ones so much and couldn't wait to share them with my two girls.

    All I got was, "Dad, these suck."

    So I tried one and was just baffled. It did suck. I chalked it up to my taste buds changing, but this makes much more sense.

    Chocolate has gotten worse and worse too.

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  • [–] 7 points 2 months ago (2 children)

    I'm fairly certain they stopped using actual ingredients and make all the flavors exclusively with artificial flavors now. Everything tastes like the same corn syrupy artificially flavored trash. The flavors used to actually be differentiated and taste like something besides sweetened chemical disaster.

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  • [–] 6 points 2 months ago (1 child)

    I tried a twinkie for the first time in ages and maybe it is just a rose‑tinted memory but I swear they tasted better when I was a kid. It was really dry and the filling barely had any flavor. It was just greasy.

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  • [–] 6 points 2 months ago (5 children)

    I believe I read recently that the price of cocoa beans has gotten much more expensive so chocolate producers have started using more sugar. Therefore the chocolate is lower quality.

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  • [–] 3 points 2 months ago

    They have been omitting chocolate entirely from some things. There was a whole thing recently with Reese's trying to make on of their chocolate and peanut butter candies with no real chocolate.

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  • [–] 2 points 2 months ago

    Cacao prices went up sharply a couple-few years ago, but have gone back down the last year or two.

    It's part of why Dubai Chocolate everything was a trend. Use a fraction of the chocolate but charge a premium? Nearly every chocolate producer was all over that.

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  • [–] 1 point 2 months ago (1 child)

    It doesn't even matter if cocoa was more expensive.

    They will look for any way to make it cheaper, quality be damned. 2¢ saved per candy bar looks great on an excel spreadsheet, the only thing that matters to those fucking finance bro clowns.

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  • [+] [S] 33 points 2 months ago (3 children)
  • [–] 5 points 2 months ago

    It's also because they're shit. I loved them once, too. They were shit then, too. I just didn't realize how shit this shit was because of the sugar high. Every few years you just cone more to your senses. Shitty chemical sugar foods are worse than any drug.

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  • [–] 1 point 2 months ago (2 children)

    That's fucking interesting. I'm one too but haven't been back once in five years. Partly because it's hard to travel en famille halfway across the world (but mostly because of the good reasons not to).

    What's the vibe like? I hear shit has gotten weird.

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  • [–] 2 points 2 months ago (1 child)

    It's depressing. Granted, I'm from a place that was already depressing BEFORE I left, but it's way worse now. Last time I was back I was there for a month and I don't think I saw a person smile in public that entire time.

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  • [–] 2 points 2 months ago

    I've heard similar. We're not meant to live like that, we need to be part of a society. Or at least think of ourselves as part of a larger context. Or at least smile in public.

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    [–] 108 points 2 months ago (17 children)

    I buy store brand everything now. It's ridiculous. Have you had a brand name Fig Newton lately? It's sawdust. Ridiculous.

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  • [–] [S] 48 points 2 months ago (12 children)

    I have not but I might have made that mistake in the future. Thanks for the warning. It's so weird that off-brands for everything appeared as cheaper lower quality versions and then the world went to such shit they're now the higher quality version.

    How are so many things now worse quality and higher priced than their own knock-offs? They should all be committing Sudoku in shame.

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  • [–] 31 points 2 months ago (1 child)

    How are so many things now worse quality and higher priced than their own knock-offs?

    They earned public trust and brand-recognition over many years. Then, once they became the de facto product, they started min-maxing their production. Smaller portions, cheaper ingredients, automating as much of the production line as possible to cut employees, reducing wages for "less work", etc. They're hoping no one would notice that the product you're buying isn't living up to the original standard.

    If you're willing to pay the same price for cheaper production, then the company can literally make money without having to sell more product. They can show in their shareholder meetings that sales are going way up, even though consumer purchases may not have changed much at all. Heck, even if sales are going down, profits could still show an increase!

    Then of course, there's "inflation," which they use to justify raising prices over time. Even though the product is worse than the original, you're now paying way more for it.

    This is the endgame of capitalism. Maximize profits at the cost of consumers. When money is the primary focus of a business, quality of goods and services will always degrade over time.

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  • [–] 20 points 2 months ago (3 children)

    committing Sudoku in shame

    The Pillsbury Doughboy has a bit of a belly, it might be difficult to disembowel himself with a math puzzle.

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  • [–] 7 points 2 months ago (1 child)

    I am convinced the terms "generic" and "off brand" are both psyops to get people more into big brands.

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  • [–] [S] 11 points 2 months ago

    I mean, back in the day they were true. You could get the name brand stuff, or the off brand stuff that looked mostly the same but had a weird after taste or something. Now the name brand stuff has degraded completely but the off brands have barely changed. Hopefully it stays this way, because we're like 2 steps of enshittification away from everything tasting like sawdust.

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  • [–] 0 points 2 months ago (1 child)

    appeared as cheaper lower quality versions

    They really never were. This was a reputation, yes, but it was not warranted. It's taken a hell of a long time for enough people to realize this.

    Nothing significant has changed in the last couple of decades, at least. Maybe back into the 60s, 70s, 80s or so, I won't debate. But since the turn fo the century at a minimum, store brands almost always use a producer that produces for name brands. It's often literally the same product. At worst, it might be stuff that didn't quite make the name brand standards, or it might hvae a little less quality or something, but almost all of the time, it's the same thing.

    There might be some exception - I certainly haven't tried the myriad of store brands for stores I haven't gone to, but i've been buying mostly store brands for quite a number of years now, and almost all the time, there's no difference.

    Like one I can think of: Store-brand "Doritos" might have a bit less "cheese" on them. Or might have the same, depends. Most of the time it's the same thing, though.

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  • [–] [S] 6 points 2 months ago

    Yeah... I'm talking about all those years you're skipping. Off-brands didn't used to be made on the same production lines. And since the off-brand pop tarts are much different and better, it seems they're still not.

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  • [–] 32 points 2 months ago (12 children)

    European here: I only once got some imported ones in a shop here and tried them, and I was puzzled why people seem to be so fond of them. They tasted disgusting and artificial.

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  • [–] 2 points 2 months ago

    Pastries like that should basically be made from flour, water, sugar, fruit, baking soda, and butter. Pop Tarts are not actually food, though. They have an ingredient list as long as your arm full of disgusting and cheap edible food-like substances.

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  • [–] 1 point 2 months ago (6 children)

    is there a reason moat European pasteries seem so organic and like they weren't made in a sterile environment?

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  • [–] 1 point 2 months ago (4 children)

    Less capitalism so far, more small bakeries.

    I think the way most cities are organised in the divided states of southern northern america doesn't work as well with smaller shops. You need walkable city centers for those, and especially rural areas have these large shopping center junctions with Target, Walmart etc and big parking lots - then bigger cities where living downtown is unaffordable and again you have the suburbs with these shopping areas that are almost industrialised. In most of these environments, smaller shops that could sell more or less homemade / handmade flour-based products wouldn't stand a chance.

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  • [–] 0 points 2 months ago (3 children)

    large shopping centers don't exist in rural US cities, thats mid-sized cities.

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  • [–] 2 points 2 months ago (2 children)

    Assuming you are a DS citizen, your definition of a large shopping center may vary. Also, your definition of rural :) That said, I was referring to "large junctions with shopping centers", not "junctions with large shopping centers". What I mean is a road crossing with 3-4 supermarkets, each of which has a parking lot around 200x100 yards

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  • [–] 0 points 2 months ago (1 child)

    True, I do think of that being the bare minimum lot size for a supermarket :) and am thinking a small city is less than 10,000 people

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  • [–] 1 point 2 months ago*

    That's a town. City starts at 100K in North America.

    Personally tho, I don't think it's a population thing but a composition thing; any place so spread out you need a car to get around is just a large suburb. LA? Houston? Just overgrown suburbs. Yes by that definition, only NYC, DC, maybe Boston and Chicago are cities.

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  • [–] 3 points 2 months ago

    It's a lot of childhood marketing associating things like cartoons and commercials for the product. Because they were expensive and sugary, parents would make them a special indigence.

    As a child I used to love them when I could get them, then I had a real pastry with jam in the middle never went back. I was so upset about how much better a real part was and why we never have them, when they were basically the same price at the time. But we lived in the county, so an hour-long drive to get them every other day made no sense, either.

    Maybe it's just me, but I ran through a lot of typical heavily marketed food items for kids when I was one, and always ended up hungry an hour later. Learned early on how much of that stuff was garbage.

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  • [–] 31 points 2 months ago (8 children)

    I don't know if it's nostalgia or if the recipe has changed but I feel Pop Tarts are worse than when I was a kid (late 80s / early 90s).

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  • [–] [S] 25 points 2 months ago* (last edited 2 months ago) (1 child)

    Late 40s here so same, it's definitely not nostalgia. I was a chonkey bastard so I'd get the s'mores ones once they came out and eat the crust ring on the outside then pull them open to gorge on the sweet s'mores innards.

    There's so little filling now that both halves seem bare, and the things are so thin and brittle they crack into a dozen pieces in the attempt.

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  • [–] 3 points 2 months ago*

    Lol, I'm glad someone else would eat the crust ring first.

    I would break off the crust pieces and eat those, and then break the poptart in half long-ways so I had two long strips, enabling me to take very large full-mouth bites of just the sweet frosted and filled part

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  • [–] 45 points 2 months ago (5 children)

    Pop tarts are infinitely shittier than they were even 5 years ago, it's not just you. I bought one pack last year and never will again. They are trash crackers that feel like some bean counter went "yep still frosted on top, filling in the middle, good to go". Now they are trying to sell "super stuffed" variants too that still don't meet the old standards. Fuck poptarts.

    Trash.

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  • [–] 6 points 2 months ago

    Ever since Pop Tarts started going down the shitter I've been saying they'd make a fortune if they did their own version of the Double Stuf Oreo aka just sell Pop Tarts with an actual amount of filling with measurable thickness rather than a thin sheen. Now by the time they've gotten around to it, they're still a bastardized shrinkflation shadow of their former selves, and the flavors they chose for them look utterly unappealing on the box to boot.

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  • [–] 30 points 2 months ago (3 children)

    Brand names mean nothing anymore. The 80's are over. Everything comes from a supplier and companies stamp their brand on it. Buy the things that are quality and ignore the brand, unless the brand has a reputation for being horrible.

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  • [–] 15 points 2 months ago (1 child)

    That's not exactly true.

    Yes, most of it is manufactured by a co-packer. And these co-packers also make similar products for other brands. But each one (usually) has their own recipe. Sometimes the differences are very minor, others can be drastic. Sometimes they have specialty ingredients (e.g. Himalayan sea salt instead of regular salt, or a partner brand). Sometimes the co-packer offers a standard recipe as a starter for the smaller brands.

    Historically, the brand-name used a higher-quality recipe, worthy of the higher sale price. Generics would use something cheaper, comfortably taking the lower end of the market. Costco's Kirkland brand is famous for going a step higher than the major brand, which is very unusual for a house brand.

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  • [–] 10 points 2 months ago

    Anecdotal, but it was true for the company I worked for. Used to make ten brands of sump hose - the only difference was the bag we put it in and which fittings were included. The material, molds, and specs never varied.

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  • [–] 18 points 2 months ago (3 children)

    As a kid with three siblings, it was always a big deal when one kid ate all the marshmallows out of the Lucky Charms. At some point, Mom started buying Marshmallow Mateys. Came in a big bag instead of a box at a fraction of the price. I noticed then that the charm to lucky ratio was a lot higher. Many more marshmallows.

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  • [–] 16 points 2 months ago (2 children)

    They were based on real tarts originally. They've gotten so crappy you might as well go back to baking them yourself.

    https://www.farmhouseonboone.com/homemade-pop-tarts/

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  • [–] 14 points 2 months ago

    Discovered this about three weeks ago when I was home alone for a couple weeks and decided to indulge in some childhood favorites. I should have known better. They're wafer thin now and the filling is only in the middle 60% of the pastry. I was sad.

    Spam is still the same quality, though, I'm happy to report.

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  • [–] 12 points 2 months ago

    Pillsbury Toaster Strudel has been the superior product in this space since the 90s.

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  • [–] 11 points 2 months ago

    Product death by a thousand cuts. Cut here, cut there...

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  • [–] 10 points 2 months ago (1 child)

    The equity firms will enshittify everything

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  • [–] 10 points 2 months ago (2 children)

    Every can of pringles I buy now is undercooked and the last can I bought they forgot to add salt to any of the chips. (No it wasn’t labeled as “reduced salt” or anything like that, I checked)

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  • [–] 10 points 2 months ago

    I’ll have to keep that in mind: I get a craving for pop tarts every 6 months ago. I never understood it because it’s so much worse than my memory and they are just not edible. I’d rather eat the box.

    Next time I’ll have to see whether there is a generic

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  • [–] 9 points 2 months ago*

    If anyone’s interested, Bon Appétit had a “Gourmet Makes” or something where one of their chefs would recreate snacks like Oreos, Pop Tarts, and others. They look great. I tried a version of the oreos, mine were nowhere near as pretty, but the taste is so much better.

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  • [–] 9 points 2 months ago (1 child)

    Winco ones are the bomb. Love employee owned stores - overall quality there is top-notch.

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  • [–] 1 point 2 months ago

    What the fuck is happening to WinCo's bulk food prices though? Ive bought there for decades and it's now more expensive per pound than boxed Quaker oats(General Mills) granola sold in the same store, WinCo!?!

    I almost lost my shit last month trying to reconcile how it could happen. Is WinCo doing target enshittification? Is GM reducing gouging?

    I've also noticed yogurt pricing is not competitive some times with grocery outlet.

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  • [–] 8 points 2 months ago*

    And the frosting is embarrassing

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  • [–] 8 points 2 months ago* (last edited 2 months ago)

    Oh we know.

    They are garbage.

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  • [–] 7 points 2 months ago

    Boring ass dystopia. They also made a "new" one that's has extra filling etc. It's basically the original but now they charge out the ass and give you half as many

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  • [–] 7 points 2 months ago

    Yup. Whatever the generic store brand is 1000% better. I tried both recently too and Pop Tarts were disappointing.

    They do have more flavor options but that’s really it.

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  • [–] 6 points 2 months ago (1 child)

    So it's basically a cracker now?

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  • [–] 5 points 2 months ago

    Bakeries in the US (or at least DC) will often make actually good tasting pop tarts. The store bought ones are always too dry for me to enjoy regardless of brand. It's like eating cardboard.

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  • [–] 4 points 2 months ago (1 child)

    trying to take them out of the toaster.

    You.... you actually toast them?

    I never have consumed them on a regular basis, but I don't think I've ever toasted them a single time. lol

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