I think they really believed in it for the first few years

2018, according to Wikipedia.

Remember when they changed it to "Do the right thing"?

https://www.engadget.com/2015-10-02-alphabet-do-the-right-thing.html

Little did we know it was the right thing for shareholders and no one else.

They never dropped the slogan, it’s literally still in there, it’s just a fucking byline now.

They didn't though, despite countless articles claiming so. The only change was moving it from the foreword of their Code of Conduct to the closing statement. Sure, you can argue all day if the foreword or closing statement is "more impactful", but it was never removed.

You can see it yourself right here: https://abc.xyz/investor/board-and-governance/google-code-of-conduct/default.aspx

To be clear, Google is an evil company who never abided by that slogan. But it's just plain untrue that they removed it.

Very strange when they dropped the slogan, like being honest about being evil got them brownie points.

I thought it was strange too, until I realized - I think the slogan change was a deliberate message to court a specific type of investor/customer: Epstein's billionaire pedophile friends.

It seems they're gonna have some competition on that endeavor...

They never dropped it. it is the conclusion of their ethics statement. A journalist didn't bother to hit ctrl-f or scroll down, put out a false article, and everyone else has been parroting the lie ever since.

Five now. It's good money.

Or one Google employee who is particularly lousy at building social media bots.