They may very well be on to something (anyone who thought about this for a bit after the first announcement, could figure out this strategy, but it doesn't include an important factor). Xbox is predominantly a console that lives in the living room. The most expensive Xbox series x is currently available is $729.99. The handheld they modeled this off is currently $899.99. The price increase when this handheld and it's predecessor consoles have been popular in majority US markets, during a financially unstable time where there exist things like the switch 2 and the Lenovo Legion series of handhelds, not to mention ROG's other handhelds may make this untenable to consumers. It's a great idea for them to drop a handheld with an Xbox interface. It's not a good time.