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I work in analysis of social media conversations, and the volume of conversations around economic uncertainty are right now at the highest since April 2025 (lemmy.world)
submitted 2 days ago by to c/economy@lemmy.world
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[–] 4 points 2 days ago (6 children)

That's interesting.

I worked on this same type of thing with professors at my university in 2020 and the issues we had was the data was becoming useless, as it was so easy to manipulate.

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  • [–] [S] 4 points 2 days ago (5 children)

    This is very popular in the corporate and content creator world. We use it to identify industry trends, and for consumer behaviour research.

    This can inform what kind of content is published online, which are the trending topics, which influencers to collaborate with, what claims and product changes need to be made, etc etc.

    If you spend enough time, you can get some really good insights. There are agencies whose sole job is this kind of work.

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  • [–] 3 points 2 days ago (4 children)

    Neat. Are you a sociologist, or working with sociologists or a more data arm type of professionals?

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  • [–] [S] 4 points 2 days ago (3 children)

    I work in consumer insights for a global CPG company. Social listening is just one type of consumer research we do.

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  • [–] 3 points 2 days ago (2 children)

    Neat.

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