Oh god yes, I can't tell you how many times i've seen execs in general come in and confidently peddle their motivational crap and ethos only to be proven wrong 2 weeks later and having to backtrack and reframe their messaging with absolutely no consequences. But they only do that from peer pressure not because they actually believe they're wrong, often exactly as the proton ceo did, saying they still want to push forward just in a different way. These people are unembarrassable and you can only get away from them if you quit or wait for them to quit and be fired, there's no reforming.

For years I've been convinced that most CEOs can be replaced by a "magic 8 ball" or a dice and it will be all the same or better.

So yeah, doing it with a slightly less random thing could be fine.