Man, fuck this.
"Targetting women from the get go" by doing what? Women hate patronising. Just make games not be sexist. Options to customise the character and treat each sex as equal.
I know plenty of women that love games like Witcher or elder scrolls. MMOs got huge population of women. Hell, even fallout is very popular.
Why? Because they weren't trying to "target women" they just weren't shitty about them.
Make good game, people will come, people, not men or women. This is bad message to send.
(And yeah, game is cool)