Wasn't the Stop Killing Games movement about allowing people to keep playing online only games (like MMOs) after the company that made them stopped supporting them?

From Wikipedia:

Stop Killing Games does not demand for games to be supported and updated by their developers forever, rather arguing that they should be required to be left in a reasonably functional state after discontinuation, such as by introducing an offline mode or the ability to host private servers.[10] Scott also clarified that the movement does not focus on the delisting of games from storefronts as long as they are still playable by buyers after discontinuation, and that they do not focus on any financial censorship issues.[16]

So, I don't think people are fine with just renting MMOs? But, I never got that deep into it since I'm not in the EU, and I might also be misunderstanding your question.