That was my point, that pressure is always external and they are not making moral decisions.

Executives, BoD and shareholders with controlling stakes make these calls.

Yeah with the external driver of the bottom line, no one is making these 'calls' for any sort of purpose other than the profit driver.

Avoid using credit cards as much as possible

Sure, and my paper straws are saving the environment too, right? Individual action changes nothing, changes in law/enforcement is the only proven path to change.