To be fair, it wasn't Callaway directly. It was Good Good Golf, a golf youtube channel, that aired the ad. Callaway had a partnership with them to cobrand the golf club, but dropped Good Good immediately after the ad and canceled the branded club.

Callaway still deserves the backlash from associating with them though and apparently someone giving the ok for the ad.

Does the US not have some kind of advertising standards board that you have to get adverts approved before you're allowed to publicly post them?

I mean, ‘golf company owner’ is already selecting for the biggest chud in existence.

Like what is the point they are trying to make even?

Is the club so fragile that it'll break if touched?

Golfers are seriously superstitious?

Women suck and can't golf?

If anything it would have been a better commercial to do the opposite, hand the club out to literally everyone that's playing and they all hit better.

That was so much more fucked up than I expected. This has to be intentional, it is very hard to believe that anyone thought this made for a good commercial in any way other than to appeal to chuds who enjoy violence against women. It is blatant and explicit, the mask is off.

Even if it was a guy pushing another guy I don't see how that would've ever been a funny spoof skit.

I'm NGL, initially i thought "This is probably one of those wacky ads taken out of context." And no, it's really really super gross. There's nothing humorous about it, it's just a really serious ad about pushing down and threatening a woman who touches your golf club.

It wouldn't be any better if the victim was a man either. The fact that there's no other words except 'the victim' is telling.

Lmao, "This is not who I am." Dude, you're not an actor, you seemed to do the thing pretty well

holy shit lmao. i can just imagine all the people involved in making this chuckling to themselves over how funny they think it is.

i had to watch an ad before i got to watch the ad

To add just a little bit of extra "fuck you" to the situation, this was the first advertisement from Callaway featuring women. Practically progressive!

That was probably the worst ad I've ever seen. Concept, execution, humor, morality, all terrible. There's not one redeeming factor here.

Thank you for the context! I've seen the ad in passing and really for the life of me, couldn't understand why anyone thought that was a good idea. Now I kinda get it. It's still terrible, but at least it's not just "haha, hurting women funny".

It is awfully suspicious how they make this ad after the CEO sells a bunch of stock while also doing this during a stock buyback.