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[–] 87 points 2 months ago (26 children)

If Streamers were smart, they'd lock pricing and change it for new signups.

Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.

Moving everyone up, just pushes people to cancel, and they'll be even more unlikely to come back if prices keep going up

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  • [–] 17 points 2 months ago (5 children)

    That’s what Dropout does, and while I’m not likely to cancel anyway because I love their content, I’m even less likely knowing if I left and came back not would be on the higher sub price

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  • [–] 5 points 2 months ago (4 children)

    I did not know that, but I just signed up a little over a month ago.

    But yeah, even if I run out of their backlog, I'm probably going to keep that active anyways

    Super weird it's basically College Humor legally, but they're doing a really good job.

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  • [–] 7 points 2 months ago (3 children)

    Super weird it's basically College Humor legally, but they're doing a really good job.

    Yeah, the transformation from College Humor to Dropout is honestly a masterclass in business (and marketing) management. I fully believe that it’s the kind of thing that college marketing majors will be writing papers on in the future.

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  • [–] 2 points 2 months ago* (2 children)

    Nice user name/instance combo. Now get out there and post, post, post!

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  • [–] 2 points 2 months ago (1 child)

    I think you’re actually the first person to notice (or at least the first to mention) the reference! Always good to see another crawler in the wild.

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  • [–] 14 points 2 months ago (2 children)

    It's a 2$ increase from 13$ to 15$. I feel like most people don't care and it's more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.

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  • [–] 9 points 2 months ago*

    Also, don't most people mentally round that up anyways? $13 was already $15 as far as I was concerned, so, this is just raising it what what I basically thought I was already paying. If they raise it again though, it's going to $20 which is gonna be a tougher pill to swallow.

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  • [–] 6 points 2 months ago (2 children)

    Most streamers at least have annual subscriptions at a discount. Netflix is month-to-month only, which is just asking for churn.

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  • [–] 1 point 2 months ago (1 child)

    This is what they do instead. The long term agreement discount encourages people to stay subscribed rather than discouraging people from (re)starting a subscription.

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  • [–] 2 points 2 months ago

    Payment processors take a cut of every transaction, so it is better for the provider too. And if they are small, not applicable to Netflix, it is nice to have a baseline of income every year.

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  • [–] 4 points 2 months ago

    They're not trying to make a good product. They're trying to get their short term gains.

    Normal capitalist bullshit where a handful of people (who probably don't even do any work) make decisions and keep almost all the profits.

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  • [–] 1 point 2 months ago

    It's been a while since I do on and off, watch stuff that interest me on service X then cancel, watch stuff on service Y then cancel, and so on. There are just too many services to be subscribed to all.

    Quality of content being the thing that keeps me.

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  • [–] 3 points 2 months ago* (8 children)

    That sounds like terrible economics when you have hundreds of millions of customers who will likely just accept it

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  • [–] 7 points 2 months ago (2 children)

    The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.

    Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won't be defection assumes near monopoly--which the US has permitted largely for the last 4 decades.

    Cell phone companies made it super easy to leave by only offering good discounts to new customers.

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  • [–] -2 points 2 months ago (1 child)

    Netflix are saturated, let’s not pretend they need new subscribers

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  • [–] 9 points 2 months ago

    Jesus....

    This is a couple years old but:

    Shares of Netflix closed down more than 35% Wednesday after the streamer reported earnings Tuesday evening that showed it lost subscribers for the first time in more than 10 years.

    https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html

    The product is the stock price.

    Amount of subscribers effects stock price.

    They raise price as a reaction to not meeting aubscriber goals.

    Which is a short term fix that needs to be done over and over again.

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  • [–] 6 points 2 months ago (4 children)

    Then you don't understand why long term reliable customers are better than intermittent ones...

    Which means you don't know anything else about business, and are just going off vibes

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  • [–] 7 points 2 months ago

    I'm sure they tested it and found that enough customers would stay to make it profitable.

    Consumers, especially Apple users, accept higher prices. It's baffling to me but true.

    In 2014, Netflix was $8/month. It's now 12 years later and Netflix is $20/month.

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  • [–] -4 points 2 months ago (2 children)

    You said basically nothing that counters anything I said

    Enjoy getting back to high school

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  • [–] 1 point 2 months ago

    i used to do the one-month binge on one service. then awhile later, do a different one.

    prices kept going up. i don't even do that any more.

    it's been over two years now without anything but what i already have in my library, or the occasional free streamer through pihole or a ubo-backed browser.

    i just don't care about new 'tv' or movies anymore.

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