at a Coldplay concert, there was a kiss-cam where a camera would point at who the cameraman felt were a couple, display them on the Jumbotron, and then they would be prompted to kiss. The camera pointed at these two, where the guy turns out to be the CEO of some company, and the lady is his secretary. Both were married to other people, so they were caught having an affair and ducked out of the view of the camera, and it went viral.