Tbf the apology is about as close as it can come to actually humanely admitting they did that.

Considering this guy is acting as the head of a business, that generally comes with some need to not be quite that good of a person. No corporate lawyer in their right mind would ever let the guy come out and admit to them having pressured people into getting tattoos of the company logo

Clearly they did that, but also the guy clearly cannot say that without making it very easy for these people to sue the company.