I think you're suffering from the same lack of curiosity that the CBC suffers.
I want to know why random Dutch guys thought that it would be profitable to get into the separatist influencer game, and go through the effort of setting all this up in the first place. Why didn't the CBC ask them why they even know about this issue or why they figured a maximum audience of 6% of the population of Alberta would be enough to give them thousands a month in income? What are their viewership statistics anyway?