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One way to combat harmful contagion is to draw on an idea first used in the 1960s called pre-bunking. The idea is to train people to practice skills to spot and resist misinformation and disinformation on a smaller scale before they’re exposed to the real thing.
The idea is akin to vaccines that build immunity through exposure to a weakened form of the disease-causing germ. The idea is for someone to be exposed to a limited amount of false information, say through the pre-bunking with Google quiz. They then learn to spot common manipulation tactics used in false information and learn how to resist their influence with evidence-based strategies to counter the falsehoods. This could also be done using a trained facilitator within classrooms, workplaces or other groups, including virtual communities.
Then, the idea is to gradually repeat the process with larger doses of false information and further counterarguments. By role-playing and practicing the counterarguments, this resistance skills training provides a sort of psychological innoculation against misinformation and disinformation, at least temporarily.
Importantly, this approach is intended for someone who has not yet been exposed to false information – hence, pre-bunking rather than debunking. If we want to engage with someone who firmly believes in their stance, particularly when it runs contrary to our own, behavioral scientists recommend leading with empathy and nonjudgmentally exchanging narratives.
Debunking is difficult work, however, and even strong debunking messages can result in the persistence of misinformation. You may not change the other person’s mind, but you may be able to engage in a civil discussion and avoid pushing them further away from your position.