General Motors agreed to pay $12.75 million in civil penalties for selling driving data of hundreds of thousands of California motorists to data brokers, allegedly without their consent.

[...] made approximately $20 million from the unlawful sale of their data between 2020 and 2024. The information included names, location information, driving behavior, and contact information

Yep

Honestly, I think there's actually a good chance that the fine's bigger than the profit here. What a lot of people don't realise is that data is only valuable because there's usually a lot of it. The value of your average Facebook user's data is like ten dollars a year and Facebook spends a lot of time trying to increase that to eleven dollars because when multiplied by half a billion users, then it becomes something meaningful.

But still, a fine needs to hurt in order to be effective. $12 million is likely less than what they paid the lawyers.