You know I cannot be the only one that will consciously decide to not buy brands that make intrusive adverts. But, they must also know that. So I can only assume that the majority of people don't think the same and it's an overall upside for these annoying ads.
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If your product can't enter my world without you paying millions of dollars to interrupt my good time, I am positive I do not need to know about your product.
This is the key.
Ads don’t care if you like or don’t like them, as long as you remember them.
The worst thing an ad can do is be forgettable
I don't know how having me associate their name with a spike of rage is a good thing. There are definitely companies I went from being neutral towards to never considering them again due to their advertising methods. For example I've never eaten at Quiznos because of those fucking rat commercials they did like 20 years ago. I'm not even sure if that place still exists or not. I hope not, and I hope whoever came up with those commercials is dead.
Sorry dude, you're on lemmy. Nobody is here because it's the easiest or best. Most of us are here because we're the types who don't like getting fucked over. I wholeheartedly agree that ads in and of themselves are annoying and fucking detest those Quiznos commercials but we're the "weird" ones here. Most people loved those ads and Quiznos sold a ton of crappy sandwiches. Sadly advertising works on most people.
Every single ad these days go into a memory black hole. They are so irritating, so invasive, so EVERYWHERE; that I instinctively dissociate from anything in them.
They won't get my conscious or subconscious attention. All of my large purchases are researched a minimum 2 weeks in advance and anything small is done on a case by case basis (of which I intentionally scrutinize anything I might have "heard of" because I'm aware of the phenomenon. Fuck all ads, they are my enemy.
I literally pay money to not see ads in my (local) streaming services.
The irritation and mental load from dealing with shitty ads is well worth the about 15€ a month I pay to have them removed.
literally the only ad i can think of off the top of my head is that airline booking site with adorable kittens in stitched airplane suits, because obviously that occupies a significant part of my brain at all times
And i don't understand how companies fail to realize that cute animals make ads infinitely more appealing, that gives me a reason to maybe actually continue watching it, because i gain something from doing so
Disagree.
I may be in the minority but the more I know about you, the less I ever want you in my house.
I will literally go by an LG Washing Machine out of spite because Sony showed up too much in ads.
They are playing statistics, most people that think they are immune to ads are full of shit and even if they somehow defy common human behavior it isn’t really relevant to an advertising effort that doesn’t care about the minority.
Ads work. Consumer behavior is among the most studied phenomenoms in the world.
It's almost like there's a multi billion industry based on it!
They used to.
Why do you see diminishing returns lately? Because more money into more ads lead to consumer fatigue.
Especially those sponsor segment that have nothing to do with me because i'm not from the west.
Actual magic. Never see the sponsors, or other such annoyances. Cannot recommend it enough.
Do be warned tho, on rare occasions segments get submitted for literally every time something is mentioned, even if it's not part of the actual sponsorship segment. I saw a video once that had well over 10 segments and it just kept skipping them. Turned off sponsorblock to discover someone literally cut out every time they said the name of the sponsor even if it wasnt part of the actual ad.
Advertising is one of the most prolific environmental pollutants of economic activity, and needs to become as socially acceptable as smoking.
This was today in a friend group of mine's discord server

Does anybody actually PLAY raid shadow legends, or is it just an ad for nothing? I don't think I've ever seen the actual game play or heard anyone ever mention playing it.
Gaming has become such bullshit in this regard.
I mean it’s so rare nowadays to come across a game where you can tell: this is made by someone who genuinely wanted to make this game for the sake of making/playing it.
It’s always just another micro transaction storefront with graphics.
And ads aren’t any different, contrived bullshit.
*mainstream gaming.
There's still a world out there not bothered by this. I'm a big spender but AAA gaming lost me a while ago. On all systems I've got more games to play than I could ever have the time for.
this kind of thing applies to so much these days, another notable example being "oh social media sucks, oh i constantly get annoying notifications"
holy fucking shit just stop using the bad social media platforms, turn off your notifications, this is an extremely easily solved problem that can be tackled in an afternoon!
Good games are the ones without this problem; usually indie games are the good ones because greedy executives are not involved in them.
at this point i barely even register anything published by larger companies, every now and then i catch a brief glimpse of some new big release that is apparently being played by literally 3% of the entire global population, and that is the ONLY time i ever hear about it, never to be seen again.
It's kind of bizarre
made by someone who genuinely wanted to make this game for the sake of making/playing it.
There is nothing wrong with developers wanting to get paid for their labor. You want, and deserve, to be paid for your labor. Why don't they??
If you stay away from AAA, AAAA gaming and you get solid deals made by people trying to make an honest living. It's not that hard. I haven't bought or felt any need to buy micro transactions since Horse Armor came out.
Adblock + sponsorblock
I also sometimes consciously dislike things because of annoying ads.
But it doesn't matter. The overall result is that now you're aware of that brand, you have a place for it in memory. After time passes it will be The One I've Heard Of unless you're dedicated to remembering to avoid it. There's something called the Mere Exposure Effect - it mostly works and they know it. :(
"You are without a doubt the worst product I’ve ever heard of.”
“But you have heard of me."
called the Mere Exposure Effect - it mostly works
...is what the 90% market leader says, who profits from it the most.
If it didn't work they wouldm't profit from it.
Advertising exists for a reason, and that's becsuse it's very effective.
That's not how executives work.
Edit: i say, it maybe works somewhat in traditional ads but not as much in annoying ads (popups, inline, in-video) as Google promises. And that executives are often enough a bit naive in promises for savings/wins (see AI programner promises vs. reality and how they still jump on it). Also, how the internet marketplace works (programmatic advertising), it's on mere promises only anyway.
There are some exceptions, for example I still hate a company for their yt ads I saw before I figured out how to block them on phone. It has been like 6 years, the company was sold and name was changed, but I still remember to hate it and avoid it. Also, good products don't need advertisement, so if I can remember I saw an ad for something, I'd prefer other brand.
good products don't need advertisement
Oh yeah? Name the best, highest quality product you've never heard of.
You don’t really see advertisements for things like mega yachts or helicopters. Or private jets.
Most things that you’ll have to talk to a dealer or rep for, you don’t actually see ads. Except maybe cars.
I never said that I shouldn't hear about it, only it shouldn't have advertising. So recommendations by friends are helpful, so is personal experience in a store or review by trusted source. And for example, all of FOSS software doesn't have ads for them and often is better than paid counterparts.
Easy, look at a couple of comparison websites whenever you need a specific product, and compare them to each other.
You'll get a somewhat unbiased idea of what the best product is to your specifications, and they are full of brands you never heard of.
I got real into Zero Punctuation about a decade ago, so I'd watch a load of 5 minute youtube videos back to back.
It would serve me the same goddamn ad for a Mission Impossible movie between every one. The ad had this hateful nasally music that went "ready or not, here I come."
I have not paid for a movie ticket, a streaming service, or a new DVD or Blu-Ray since then. Brain surgery with a backhoe, cut your pineal gland off at the waist. Fuck your entire sector of industry, Tom Cruise.
The same with podcasts, especially geolocated ads or what they're called. Here in Norway I always get the same fucking ads on every damn podcast, and they are horrible, like getting raped in the ears. At least I learn which companies to avoid..
So much this!
Since I use NewPipe and SmartTube, I don't get YouTube ads, but I do get ads during podcasts and the geolocated ones are by far the worst!
I have learned to hate Designer Outlet Neumünster, Shopify, and Danish paid podcast company Podimo with a passion usually reserved for fascist politicians!
I bet i have heard the same add, even living in Finland. I live close enough to border so i get good mix of Finish, Swedish and Norwegian adds. And every single one of those are way louder than the podcast is.
Someone should write an article about how interrupting ads actualy negatively affect consumer choices and then popularize it. I am ok even if its just made of shady stats, many will adapt the idea blindly anyways.
Someone should. I'm sure it has never been tried.
Surely companies will ignore decades of psychological studies and own marketing experience for a random article full of made up numbers.
People are more willing to jump on popularized band wagons than you would think.
'Well how do you expect us the make billions in profit every year?' - google probably
Y’all are watching ads? If I see an ad, my immediate reaction is to close the tab.
I've held this attitude ever since those Mentos commercials used to interrupt my Much Music in the 90s. These type-A marketing types rarely realized they're just advertising to themselves.
I am against State Farm for this exact reason.
If the insurance firm has a lot of money to throw at constant adds, then odds are good that they aren't paying out premiums for their customers.
you just gave them a free ad
blocked from orbit
/not really; merely admonished from uncomfortable chair
If a person comes to my door and rings the bell after reading my sign that says, "don't ring unless emergency"...I enjoy giving them my full vocabulary of curses. People are stupid. A person is smart.
Too many people here are saying that ads don't work.
Whether they work or not doesn't matter. The problem is that ads are literally designed and optimized to manipulate you out of your money, and to cause you to make decisions on emotion rather than reason. This is unethical at its core. How most people are ambivalent towards companies manipulating us is beyond me.
Yeah it kinda blows my mind with politics. Time and again more money means more ads and results in more wins. I mean its not 100% but its enough that if someone wins while spending less and is not the incumbent its a news item. We have an open senate seat here and the front runner with the war chest is the one I least want to win. I really don't get it as I find most ads turn me off to their subject. I mean even negative ads about the opponent turn ya off to the one its for. But obviously it seems to work overall. I hate it.
Some sites I'll whitelist, but the vast majority can suck it. I'm blocking it.
Sorry but wrong. You are not going to win this kind of battle against advertisers. If you notice the intrusion and hate the product, you weren't in the market for their product in the first place. They don't care that you hate their company. When you are in the market for the product, you won't notice the intrusion or it won't matter if you do; the ad is still increasing your exposure to their product in the ways that increase your chances of buying.
I agree with this. Ads contaminate your mind, so make sure to use ad blockers. But also help your friends set up ad blockers, because if their minds are contaminated, it will spread to you.
I don't know. Bad word of mouth can severely harm a product I think. So they should really care if there are millions of people who absolutely despise them.
By the way, completely unrelated, don't use Wix if you're making a website. It's awful. Also, I heard it was mentioned in the Epstein Files. Could be untrue but just to be safe don't use Wix if you don't want you and your website to be linked to Jefferey Epstein. Wix, the child predator's choice. Allegedly.
I've bought competitors out of spite.
Would you pay a higher price to do so?
Would you (or could you even afford to) pay twice the insurance premiums because Liberty or State Farm ads annoy you?
I currently do, maybe not twice, but about 20% more to avoid them
I also refuse to buy several cheaper car companies because of ads I saw years ago, and bought a more expensive car for my wife to avoid them
I don't know the price difference, but there's also a toilet paper brand I will never buy
I'm sure lots of ads work on me, but if your ad is annoying enough, I will pay significantly more to your competitor
Also later in time when one is making a choice for a kind of product one doesn't usually buy, one might have forgotten their dislike for a brand due to their excessive use of advertising and yet their subconscious is still giving them a feeling of familiarity when they see that brand's name on a product which makes it more likely that they'll chose it over other options that don't feel as familiar.
Most advertising nowadays is meant to affect subconscious impulses which will do their thing with no cognitive effort, whilst the position the OP holds (and which I myself try to) is conscious and requires cognitive effort to maintain.


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