Trade war with Canada has contributed to a significant decline in U.S. liquor sales

Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.

The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.

Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.

The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.

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[–] 182 points 10 months ago (22 children)

Canada and the U.S. have since agreed to launch formal discussions to review their trade agreement

I don't think that's gonna make a difference anymore. Reverting the 2025 decisions will not revert things. The sentiment has changed among the common people.

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  • [–] 99 points 10 months ago (5 children)

    It’s abuser logic. “If I stop hitting you, we’re cool. There’s no problem, anymore. That is until I decide to hit you again.”

    That doesn’t work on everyone and eventually someone will hit back harder or gang up and take them down. Unfortunately, people let them get away with it for too long.

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  • [–] 56 points 10 months ago (2 children)

    Trying that shit on Canada of all people was the dumbest shit imaginable. 

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  • [–] 14 points 10 months ago

    Yeah, but try explaining to an abusive narcissist that... they have to actually show a real dedication to changing themselves, and making things right.

    You basically can't, because the idea that they could be flawed or mistaken in a fundamental way... well, that's basically incomprehensible to them, beyond being some kind of insult toward them.

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  • [–] -4 points 10 months ago*

    That does seem to be the logic of even people on the left of American politics.

    They seem to think that voting for democrats will change anything. Nah, they need to fix their damn stupid political system before anyone will trust them again. Except of course they won't because of a 250-year-old document who's authors would be amazed to find has become almost religious dogma.

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  • [–] 35 points 10 months ago (1 child)

    Yup. It's something that won't be fixed for decades. Trump has seriously damaged the ability for the US to do international trade.

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  • [–] 27 points 10 months ago (8 children)

    So far Canadians have been smart enough to hold the line. Don't bend and don't believe the liars in charge of the US. This administration would gladly invade anyone and subjugate them.

    Never 51. Elbows Up, Canada. It's time to line brawl on the ice.

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  • [–] 10 points 10 months ago (3 children)

    Canadian products are generally superior quality anyways

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  • [–] 3 points 10 months ago

    That I can definitely agree with. US manufacturing is so crippled by capitalism that the results are squeezed into barely functional pieces of shit. Efficiency for the shareholders is king.

    I'm always glad to see when someone like Canada has some pride in their products and not just making the shittiest thing that'll still sell.

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  • [–] 1 point 10 months ago (2 children)

    not enough to not go to disney though.

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  • [–] 20 points 10 months ago (1 child)

    ... also the price of things.

    Corporations especially grocers just got a big chance to raise prices .... even if the tariffs go away, none of them will bring the prices down again. They'll just pocket the difference and let everyone pay the new high prices which will stay in place.

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  • [–] 2 points 10 months ago

    Canadian here. I don't think trade discussions will improve much about the booze sales when the leader/rapist/businessman ruling america with an iron fist waves his pecker in our face and tells us how much he wants to own us. Bathtub gin is my drink of choice now. Who needs quality when you have freedom?

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  • [–] 61 points 10 months ago (5 children)

    Cue the "I didn't vote for this" gomers...

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  • [–] 2 points 10 months ago (2 children)
  • [–] 120 points 10 months ago (33 children)

    The funniest thing is that 'all American' Jim Beam is owned by Suntory, a Japanese company.

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  • [–] 64 points 10 months ago (7 children)

    Even 7Eleven and Firestone are Japanese companies. Americans can’t run shit.

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  • [–] 67 points 10 months ago (3 children)

    Way back in 1981, Ronald Reagan looked upon post-Vietnam America and saw too options. One was to tax the rich heavily, institute massive government controls on energy production, and push a renewal of America's aging heavy industries. The other was to cut taxes for the upper classes and encourage wild speculation.

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  • [–] 33 points 10 months ago (2 children)

    You say that like Reagan had some grand economic plan. He was an idiotic actor very similar to Trump. It's true that tons of terrible policies can be traced back to his presidency but he wasn't the mastermind of much of it in the same way that Trump doesn't have a coherent plan now. They are both good examples of dumb, self serving outsiders being given too much power and listening to the wrong people.

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  • [–] 1 point 10 months ago

    Reagan didn't have a policy, but his team sure did.

    A lot of people got really rich in the 1980s and it wasn't by chance.

    Don't mistake the fact that bad things happened for incompetence.

    The destruction of the middle class wasn't a bug, it was a feature.

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  • [–] 5 points 10 months ago (2 children)

    Even Harley Davidson is close to bankruptcy. Dealers are closing every month. Bad news for audiologists.

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  • [+] 26 points 10 months ago (7 children)
  • [–] 5 points 10 months ago (6 children)

    there's a japanese jazz scene?

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  • [–] 32 points 10 months ago* (11 children)

    I occasionally travel with two people for work that love bourbon, but hate Jim Bean and call it garbage. Knowing now that it is owned by a Japanese company combined with their current understanding of blaming Biden for the current economy, really puts it together as to why they hate Jim Bean.

    These are also the same people that ask me how it's like living two hours from the war torn and destroyed area known as Portland.

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  • [–] 21 points 10 months ago (2 children)

    Jim beam was in the “cheap rotgut” category for ages. They only fairly recently started trying to make decent stuff again, regardless of ownership.

    As to your colleagues… people can dislike mediocre whiskey and still be assholes.

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  • [–] 1 point 10 months ago (1 child)

    Jim beam was in the “cheap rotgut” category for ages.

    The normal white label? That was always considered middle of the road for bourbon. The cheap stuff is the stuff that comes in plastic bottles. It's only recently that bourbon has had a renaissance where the top brands are highly sought after and there's a perception of luxury/exclusivity with some bourbons.

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  • [–] 30 points 10 months ago (1 child)

    Eh, Jim Beam is generally considered cheaper, kinda bottom-shelf stuff these days. Fine for a bourbon and coke, but not really intended to be sipped neat. I wouldn't really be surprised by a bourbon-lover turning their nose up at it, regardless of who owns the brand.

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  • [–] 9 points 10 months ago

    They have some very premium brands as well, that definitely deserve praise: hardin's creek, little book especially.

    Anything labeled Jim beam is swill to meh (except Lineage, but you'll never see that on a shelf). The old grandad (bonded or 114) line is bang/buck.

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  • [–] 1 point 10 months ago* (2 children)

    Jim Beam is 80 proof, while a lot of more expensive bourbon is more like 90 proof. Personally I prefer the lesser kick, and I live in the US, but do you think I'm going to be able to stock up on cheap Jim Beam? Hah, don't bet on it.

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  • [–] 3 points 10 months ago (2 children)

    While it's certainly true that Jim Beam can no longer honestly keep the label of 'all American' due to corporate structure, they have kept up much of the American tradition and culture around Kentucky bourbon by generally letting them run autonomously. However, to your point, that's definitely not guaranteed to continue-especially if profits are gonna start being fucked with. American jobs and culture are under pressure from both trump and outside corporate organizations. It was already insulting enough that a faceless corporation took it upon itself to be a steward of a part of American culture and history, but then the shameless sellout? It's that irresponsible behavior that makes these corporations so inherently unreliable and untrustworthy no matter how faithful they may act for however long.

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  • [–] 4 points 10 months ago (1 child)

    If you've never seen it, watch Ned Beatty's speech from the movie Network.

    https://youtu.be/35DSdw7dHjs

    The whole movie is excellent, and went from cutting edge satire to quaint docudrama in real time.

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  • [–] 2 points 10 months ago

    Interesting. I should look it up for sure. While I'm certainly very much inherently in the camp of primarily approaching philosophy in a more traditional analytic style, I've become more appreciative of more artistic and "messy" packaging as of late, and this is certainly doing it for me. I love the absurd oversimplification disguised in rationality and nuance's clothes. All that education these douchecanoes get only to never apply that same academic rigor to their worldview.

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  • [–] 4 points 10 months ago (1 child)
  • [–] 5 points 10 months ago

    Back in the 1970s Suntory Whiskey had a huge sign over Times Square in New York. The sign is visible in movies like Shaft. You couldn't find Suntory in any American bar, but the company knew that Times Square was iconic and their sign would be seen all over the world.

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  • [–] 32 points 10 months ago (5 children)

    Are there still significant numbers of people that believe Trump understands the economy or are the minority morons just getting louder, with support from Russia? Were they always just 30-50% Russian as per the recent issue identified on r/conservative

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  • [–] 2 points 10 months ago (3 children)

    Trump probably understands economy, I think he messes around with trade so that him and his buddies can do some inside trading while throwing everyone else under the bus

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  • [–] 8 points 10 months ago (1 child)

    No, Trump is a dumbass and has no plan. He said "tariffs" once and now he has to go all in on it no matter what because he can't admit he was ever wrong about anything.

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  • [–] 8 points 10 months ago

    That is what business is for him. That is what business is for most businessmen. It is an enterprise to ultimately just enrich themselves and their cronies, not to provide a service to many.

    People who have been saying 'we need a businessman, not a politician, for a president' are either incredibly naive or incredibly evil.

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  • [–] 32 points 10 months ago (2 children)

    No mention of the annexation threats and "51st state" rhetoric coming from the Trump administration, which I suspect is a bigger driver of the boycott than economic disputes.

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  • [–] 12 points 10 months ago

    The two are very much related. We're just in a special category with Denmark and perhaps Venezuela. But I recall him specifically saying we wouldn't be able to survive the tariffs he was imposing. I will continue to do what I can to keep my money from going to America.

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  • [–] 48 points 10 months ago (1 child)
  • [–] 20 points 10 months ago* (last edited 10 months ago) (4 children)

    Very happy that Canadians had a hand in helping this happen.

    Edit removed to

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  • [–] -1 points 10 months ago* (3 children)

    Not really, total CDN sales were barely 4% of revenues. Besides, of all the bourbon style whiskeys on the market, Jim Beam was by far the worst. Like drinking industrial solvent.

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  • [–] 2 points 10 months ago (2 children)

    Did not say a large hand, but you do you.

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  • [–] 39 points 10 months ago (5 children)

    Only a year? Let's make it permanent Canada. Elbows up.

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  • [–] 10 points 10 months ago (4 children)

    Not just Canada. I haven't bought bourbon since last year here in the U.S... which was my go-to drink of choice.

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  • [–] 2 points 10 months ago (2 children)

    By far the best bourbon, winning awards worldwide, is from British Columbia. Okanagan sprits.

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  • [–] 35 points 10 months ago (5 children)
  • [–] 28 points 10 months ago (3 children)
  • [–] 17 points 10 months ago (2 children)

    I love whiskey, but fuck Kentucky. It would take a lot for the morons there to figure out Trump and republicans in general are not helping them. They did elect a Democrat governor at least, so that’s a good sign.

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  • [–] 6 points 10 months ago (1 child)

    not really, on the dem gov for a number of reasons. 2 of the worst senators are from there, Mitch mcconnel and rand paul.

    the only reason the gop even did not resist a DEm campaign there is because the last Republican one screwed over the economy the state so much, they needed a dem to reign in the state, plus he is an easy scapegoat for the gop if things go wrong.

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  • [–] 3 points 10 months ago

    Andy Beshear remains popular and won reelection during the Biden presidency, after being elected during Trump's first term. And before that, he served a 4-year term as the state's elected Attorney General. So he's won 3 state-wide elections in a row during the Trump era (2015, 2019, 2023). His electoral success there isn't a fluke of any kind of backlash in either direction, but is a reflection of his political skill and popularity in the state.

    And his father, Steve Beshear, served four terms in statewide elected office as a Democrat, too.

    Understanding local and regional variation in politics is important for understanding how political power can be accumulated and used. And dismissing any Trump voting state as a lost cause is fundamentally ceding power to the fascists. No, we fight for every state, every district, every election cycle, and outside of elections as well.

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  • [–] 16 points 10 months ago* (3 children)

    Anecdotal report from my area, but a retail worker I spoke with who works 2 jobs at a dollar gen and Walmart said this is the slowest holiday year they've seen since the pandemic.

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  • [–] 6 points 10 months ago

    A couple years ago I worked the holiday season at a JC Penney, and worked Black Friday.

    It was damn near dead. Like maybe no more than 15 people shopping at the busiest time of the night. It was bullshit. And this was like 2018.

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  • [–] 3 points 10 months ago

    I went to three different grocery store today (they don't all sell the same things) and was shocked to find them all mostly empty. I had expected them to be packed with people preparing for Christmas dinner.

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  • [–] 1 point 10 months ago

    Brick and mortar retail might be struggling, but it'll take a larger set of data to try to tease out trends about whether that means a shift to online retail, a shift away from goods towards services, or an actual reduction in spending.

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