The fine is for Twitter, so if we make it a percentage of value we might end up paying them...

EU fines aren't one and done.

This is the first fine, if they don't comply in the future (edit: in 90 days), they'll get more fines, increasing each time.

For the ultra wealthy it's more of a matter of pride and loss of power than the actual money. People like Musk loathe being held accountable, so even if the amount is equivalent to $7 for us, having to pay it hurts him more than it would us.

That's not even considering that his wealth is mostly in unrealized gains from non-liquid assets so he probably can't just write a check for $120m. Having to cash in stocks to pay it would actually lower his net worth more than $120m.

Aren't the fines coming from the shareholders and not Musk's personal bank account?

You could take a dime from a millionaire and they would cry about it forever. It's not about the money it's about the conversion of money to power, it's a loss of power they're upset about not necessarily the actual money or what it could be used on.

Oddly enough, I think this would be an effective thing.

Musk, like all bullies, just doesn't want any accountability whatsoever. Yes, the amount is trivial given his means, but as we saw in South America, he is perfectly willing to back down when a challenge is meaningful, culturally if not materially.

Yeah, the sheer insanity here is that $120M is like, losing a comparative 12¢ to him.

Wikipedia puts the worthless cur's "worth" at ~470B.

I'm no mathematician but...

470,000,000,000

−120,000,000

=469,880,000,000

OoOOOoo way to go. You go make sure he pays that huuuge fine. I'm sure he'll lose sleep over this one!

Fine him 12% of his net worth and THAT would at least be an actual penalty.

They're not fining Musk. They're fining X/Twitter.

He's a trillionaire if the failing Tesla hits specific, and probably impossible targets. More likely, Tesla is bankrupt in two years.

But that doesn't stop the PR department from cranking out their propaganda that he's already a Trillionaire.

I'm almost certain Musk has 120mil in loose change, hiding in his couch.

It could be a €10 fine and this pillock would still throw the toys out the pram.

The kinds of human-substitute that become trillionaires, evidently

Not really. For people like Musk it's not about the money, it's about loathing being held accountable in any way.

Plus, you probably don't have to liquidate assets to pay the library fine.