$80 more for a longer strap is pretty funny.

Also that photography direction, "Like what if you made it look as poorly lit as possible by shining a flashlight on the product?"

They made a sock.

Apple fanboy here and what the actual fuck is this? This would have been funny on April Fool’s Day. It’s now the dumbest thing I’ve seen online all day, and I’ve seen a fair few dumb things. Maybe all week.

Ah yes just what everyone needs an isock

Fuck Apple.

Wtf, I thought this was going to be a new small iPhone to replace the 13 mini which some people miss. But no, lol.

From the title I was thinking a smaller, cheaper iPhone.

Nope. It's an overpriced bag for your overpriced phone. 🤦‍♂️

Do they sell one with "I'm a Fucking Moron" printed on it? Because they should.

Oh neat, a knitted sheep's scrotum in an assortment of colors.

When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body.

"Subtly" digging around your shoulder-holstered tube sock.

They forgot to mention that you can also use it as the world's most expensive roll of quarters.

WTF am I looking at? Like a money belt (but a sash) for your phone?

I thought this was the onion! But no, it's real!

This is pretty egregious, but honestly anyone who wants to buy it should. They deserve to be swindled have what they paid for. Anyone who doesn't want to buy it, won't.

And people complain about the price of hand-crocheted items...

For people confused about the price, just look up any clothes by Issey Miyake. That’s the costly part, Issey Miyake.

Stop giving this dumpster fire oxygen

I mean, if this was sold by Issey Miyake themselves, it would probably be pretty well aligned with the rest of their prices. But being sold by Apple as an Apple product, the price feels really out of place.

I’m not saying $2-300 for this would be reasonable in any case, but it might have been more expected. Also, fun fact: All of Steve Jobs’ black turtlenecks were designed by Issey Miyake!

Samsung fanboys will see this and say “fuck apple”